Full Description
This book focuses on the geography of beer in the contexts of policies, perceptions, and place. Chapters examine topics such as government policies (e.g., taxation, legislation, regulations), how beer and beerscapes are presented and perceived (e.g., marketing, neolocalism, roles of women, use of media), and the importance of place (e.g., terroir of ingredients, social and economic impacts of beer, beer clubs). Collectively, the chapters underscore political, cultural, urban, and human-environmental geographies that underlie beer, brewing, and the beer industry.
Contents
Introduction.- Policies.- 1. Brewing More Than Beer: The Impact of Craft Breweries on Local Economic Development.- 2. Tax and legislation and its impact on the British brewing industry 1643 to 1880: From civil war to the Free Mash Tun.- 3. The evolution of beer and brewing in London, England, in the 21st Century.- 4. The Three Tier System: Problems and Prospects.- 5. "Drink Something, Do Something": Philanthropy & the Politics of Place..- 6. Geographical Connections in Brewing: Locating Place and Placelessness in Beer Production.- 7. What drives on versus off-trade beer consumption Internationally? .- 8. The last of the Britons? The UK beer industry after Brexit and globalization.- 9. Beer and taxation in the UK in the 20th century..- 10. University of North Alabama Geospatial Aspects of Beer Laws in the United States.- 11. An Anatomy of EU Beer Trade.- 12. Finnish microbrewery industry.- 13. The Economics of the Legalization of Beer in 1933.- 14. One of the Boys: Beer and Populism in Contemporary British Politics .- 15. U of Alabama in Huntsville Wet and Dry: Alabama Beverage Control Act and the Prohibition of the Saloon.- Propaganda.- 16. Black is Beautiful Initiative.- 17. Charles University in Prague Czechia and Beer Label Propoganda.- 18. Texas State University. Feminist Ferment: Craft brewers and gendered environments in the United States.- 19. Texas State University Making teetotalism trendy? Historic and contemporary perspectives of "neotemperance" in the United States and beyond .- 20. University of Arizona From Place to Space: Toward a More Inclusive View of the Neo-Local Brewery.- 21. Kennesaw State University. Bootleggers and Border Towns.- Place.- 22. Cardiff University Bowen. UK Sense of Place Expressions in Craft Beer Branding.- 23. Max Planck Institute. Int'l Places of Creativity: Insights into the Geography and Networks of Learning and Experimentation viaan Evolutionary Analysis of Beer Recipes.- 24. Texas State University. Neolocalism.- 25. Questioning the cluster imperative: Why craft beer firms choose to not cluster geographically, and what to (not) do about it. .- 26. Historical Variation of Geographical Brewery Names in the United States.- 27. Local Legends, Local Flavor: Leveraging Folklore in Microbrewery Marketing.- 28. Craft Breweries in the Modern Landscape of the American South..- 29. Arizona State University. China and craft beer.- 30. Constantine the Philosopher University in Nitra. Geography of craft breweries in Slovakia.- 31. University of North Carolina at Greensboro Southern Cultural Tropes in Craft Beer Naming and Image Conventions.- 32. The Spatiality of Canadian Craft Breweries.- 33. How to name your craft brewery.- 34. United for a higher purpose: Practices of collaboration in the.- 35. Local transformation and building the craft beer market in Brazil.- 36. Localization of beer: The Bulgarinization of craft beers.- 37. University of Saskatchewan Micro-brew scene in Saskatchewan.- 38. University of Louisiana at Lafayette Brewing Value? On the impact of local breweries on nearby rentals.- 39. A Case Study in York, UK.
