Full Description
This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe. Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2022, this book explores sustainable business (re)modelling in various fields including hospitality and tourism from managerial, marketing, financial, and information technology & communications (IT&C) points of view. Topics include changing dimensions of modern business and hospitality post-COVID; business challenges and opportunities during crises; modern customer experiences; human capital leadership & organizational behavior, and investment financing in post-COVID-19 recovery.
Contents
1. Income Inequality and Human Capital Acquisition. What Is the Role of Educational Institutions?- 2. Managing Careers. Meanings and Trends for Bachelor Business Administration Students.- 3. Responsive Design Thinking: Transitioning from Human-Centered to a Planetary-Centric Approach to Innovation. Principles and Perspectives.- 4. Social Enterprises Response to COVID-19 - The Case of Romania.- 5. Top Three Negotiation Tactics. Does Gender or Workplace Influence the Preference for Negotiation Tactics?- 6. Pricing Approaches on Airbnb. The Case of 2020 New Listings in Porto.- 7. Linking Destination Competitiveness to Performance. An Analytical Perspective.- 8. The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach.- 9. Exploring Relevant Factors Influencing Guests' Satisfaction: Case Study - 4* and 5* Hotels in Mamaia.- 10. Digital Nomad Tourism: The Experience of Living at the Destination.- 11. Smart City, Smart Tourism.- 12. Exploratory Research on Using NFT for Selling Digital Art.
