Full Description
This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.
Contents
Chapter 1. Introduction.- Chapter 2. The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand's Strategy.- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context.- Chapter 4. Sustainable Luxury: A Framework for Meaning Through Value Congruence.- Chapter 5. Sustainability, Saudi Arabia and Luxury Fashion Context: An Oxymoron or a New Way.- Chapter 6. Towards Circular Luxury Entrepreneurship: A Saudi Female Entrepreneur Perspective.- Chapter 7. Sustainable Supply Chain Process of the Luxury Kente Textile: Introducing Heritage into the Sustainability Framework.- Chapter 8. Canadian Ethical Diamonds and Identity Obsession: How Consumers of Ethical Jewelry in Italy Understand Traceability.- Chapter 9. Sustainability Claims in the Luxury Beauty Industry: An Exploratory Study of Consumers' Perceptions and Behaviour.- Chapter 10. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand's Eco-labellingStrategy.- Chapter 11. 'Take a Stand': The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands.- Chapter 12. Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making.- Chapter 13. The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption./
