Full Description
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Contents
The Role of Tourism Entrepreneurship in the Iberian Peninsula.- Tourism Services Innovation Ecosystem: A Multicriteria Model Approach Based on Portuguese Higher Education.- Tourist Experience in Rural Areas in Portugal: The Case of the "Quadrilátero Do Minho".- Spirituality and Mindful Tourism: Experiencing Innovative HispanicCases.- Considerations About the Economic Sustainability of Historic Housing Tourism.- Cooperation as a Basic Strategy for New Dynamics of a Cross-BorderDestination: The Case of the Euroregion Galicia and Northern Portugal.- The Presence of Rural Accommodation in Extremadura on Facebook:An Approach to Its Intensity of Use Through a Grouping Analysis.- Place-Linked Products and Creative Tourism in Iberian Regions.- The Rise of Half-Tourists and their Impact on the Tourism Strategies of Peripheral Territories.- Determinants of Profitability in the Tourism Sector in Portugal.- Good Practices Within the European Project Smart Rural.- Tourism Events: Bringing Innovation to the North of Portugal.- Entrepreneurship Education in Portuguese Tourism: Fostering Ideation, Innovation and Initiative.- Factors Affecting Portuguese and Spanish Hotel Guests' Safety Perception Under COVID-19: Insights for the Development of Personalized Hotel Offers.
