Full Description
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the 'misinformation epidemic', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the "new responsibilities" of companies such as sustainability, agility and resilience, etc.
This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Contents
1. Introduction.- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change.- 3. Strange bedfellows? Business Modelling, Convergence and Change Management.- 4. The effects of big data on media management.- 5. Controlling and Change Management.- 6. Change Management in Human Resources.- 7. Work in Transition: Digital Media and its Transformative Potential for Work.- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion.- 9. Managing brands in an ever-changing media environment.- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication.- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns.- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications.- 13. Convergence, Consumer Behavior and Change Management.- 14. Right to privacy - a (re)measurement.- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment.- 16. Sense making as a chnage agent towards CSR strategy in the media.- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland.- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises.- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics.- 20. Harnessing change in a disruptive environment: case studies in media management and innovation.- 21. Change Management and New Organizational Forms of Content Creation.- 22 Digital News Distribution and Intermediaries.- 23. Algorithms on the Internet: Factor of media change and challenge for change management.- 24. The Role of Human Computer Interactoin (HCI) in Change Management.- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research.- 26. 5 G Mobile Targeting Ads.- 27. Conclusion.
