Full Description
This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.
Contents
Chapter 1: Deglobalization: Review and Research Future Agenda using PAMO Framework.- Chapter 2: Developing A Hierarchical Model Among Factors Influencing Deglobalization Thinking in COVID -19 Era.- Chapter 3: Global Sourcing in Times of Covid-19.- Chapter 4: The Nexus Between Trade Openness and Foreign Direct Investment, amid Structural Economic Vulnerability in Developing Countries.- Chapter 5: Deglobalization and its effect on International Joint Venture.- Chapter 6: Analysing Covid Adjustments in Hospitality business models: Insights from Indian Hospitality sector through Social Media Analytics.- Chapter 7: De-internationalization in the Sky: Aeroméxico and the COVID-19 Pandemic.- Chapter 8: Effects of Covid-19 on De-Globalisation.- Chapter 9: Digital Marketing as a Tool of De-globalization: A Study During Covid Pandemic.- Chapter 10: Deglobalization in COVID-19 times: New routes for global business.- Chapter 11: Business Beyond Covid-19: Towards Open Innovation.- Chapter 12: Combating Covid -19 with Digital Marketing - Strategies for the Marketer.
