Full Description
Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil.
Contents
Tourism Innovation: A Spanish and Portuguese Perspective.- A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels.- Cooperation Networks in Tourism and Hospitality: An Analysis Applied to Health and Wellness Tourism Product in Portugal.- A Perspective of Competitiveness and Tourist Innovation in the Hotel Sector of Madeira Island.- Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots.- Green-Sphere Circular Experiences and Well-Being Along the Road: Portugal from North to South.- Determining Factors in the Choice of Apartments in Portugal: A Confirmatory Factor Analysis.- Hospitality in Holiday Rentals: Guest Satisfaction.- Surfing the Innovation Waves: Surf Tourism in Portugal.- Exploring the Impacts of Innovation on the Business Efficiency of Small- and Medium-Sized Hotel Enterprises: Empirical Evidence from Spain.
