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Full Description
Semiotic Sociology provides solid ground for cultural analysis in the social sciences by building up a mediation between structuralist semiology (Saussure), pragmatist semiotics (Peirce), and phenomenological sociology (Schutz, Garfinkel, Berger and Luckmann). This is a deviation from the common view that these traditions are seen as mutually exclusive alternatives and thus competitors of each other. The net result of the synthesis is that a new social theory emerges wherein action theories (Weber and rational choice) are based on phenomenological sociology and phenomenological sociology is based on neostructuralist semiotics, which is a synthesis of the Saussurean and the Peircean traditions of understanding habits of interpretation and interaction. The core issues of social research are then addressed on these grounds. The topics covered include the economy/society relationship, power, gender, modernity, institutionalization, the canon of current social theory including micro/macro and agency/structure relations, and the grounds of social criticism.
Contents
1. Introduction: toward semiotic sociology and social theory.- 2. A synthesis of semiology, semiotics and phenomenological sociology.- 3. Economy and society in semiotic institutionalism.- 4. Power and signification in neostructuralism.- 5. Modernity and the intersemiotic condition.- 6. Modernity, postmodernity and reflexive modernization.- 7. Modernity and the articulation of the gender system.- 8. Gender as an institution.- 9. From Goffman to semiotic sociology.- 10. Conclusion and the next steps.
