Full Description
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Contents
Introduction.- Managing Tourism for Economic Development in Africa: Past, Prospects and Policy Implications.- Destination Personality as Predictor of Symbolic Consumption in Nigeria 's Tourism Industry.- Southern Africa`s morphing into a MICE Tourism space: Critical insights for institutional investors.- A holistic approach to event portfolios towards achieving strategic leveraging objectives: the case Cape Town in South Africa.- Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding.- Nation Branding: The nation brand as a destination marketing axiom for African tourism.- Sustainable Supply Chain Management Practices in the Hospitality and Tourism Sector in Africa.- The Sharing Economy in the African Context: Implications for the Hospitality Industry.- Determinants of Micro-entrepreneurship in Urban Tourist Centres of Sierra Leone and Morocco.- Awareness and Usage ofS Government Policies by Women Tourism Entrepreneurs in Cameroon.- Managing Sport for Domestic Tourism Promotion in the African Context.- Corporate Social Responsibility and Sustainable Management Practices in the Okavango Delta, Botswana.- Re-Imagining Community-Based Tourism in Rural Africa through Networks and Management Innovation.- The effect of regional trade agreements on international tourist flows in Sub-Saharan Africa and Middle East-North Africa: the case for policy harmonisation.- The Future of Hospitality and Tourism Management in Africa.
