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Full Description
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.
'Masterpieces of Swiss Entrepreneurship' brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices.
Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland
Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. "Masterpieces of Swiss Entrepreneurship" provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive.
Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
Contents
Part I. Introducing the Project.- Introduction.- Founders, Shakers, Prime Movers.- PART II. Governance Practices.- Ownership Structures.- Achieving Ownership Stability.- Boards and Governance.- Part III. Managing for the Long Term.- The Role Played by Management.- Financing the Enterprise.- Part IV. Focus Choices.- Business Focus Choices.- Franchise Focus Choices.- The Process of Focusing.- Part V. Marketing Practices.- Segmentation Choices.- International Sales and Distribution Strategies.- Marketing and Sales Processes.- Part VI. Product Building Choices.- Production Footprint Choices.- Production Processes Choices.- Product Design Choices.- Product Line Choices.- Supply Chain Choices.- Part VII. Innovation Practices.- Sourcing the Defining Business Idea.- Innovation Processes.- Organizing for Innovations.- Part VIII. Leveraging Strategies.- Leveraging Local Competitiveness.- Leveraging Resources for Growth.- Role of Swiss Entrepreneurial Ecosystem.- Epilog: Implications for Public Policy.- Part IX. Company Profiles.- The 36 SME Profiles.
