子どもの玩具のマーケティング：子どもの消費文化への批判的視座 The Marketing of Children's Toys : Critical Perspectives on Children's Consumer Culture

Hains, Rebecca C. (EDT)/ Jennings, Nancy A. (EDT)

Springer Nature Switzerland AG（2021/03発売）

• 製本 Hardcover:ハードカバー版／ページ数 304 p.
• 商品コード 9783030628802

Full Description

Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;