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Full Description
Creativity loosely refers to activities in the visual arts, music, design, film and performance that are primarily intended to produce forms of affect and social meaning. Yet, over the last few decades, creativity has also been explicitly mobilized by governments around the world as a 'resource' for achieving economic growth. The creative economy discourse emphasizes individuality, innovation, self-fulfillment, career advancement and the idea of leading exciting lives as remedies to social alienation. This book critically assesses that discourse, and explores how political shifts and new theoretical frameworks are affecting the creative economy in various parts of the world at a time when creative industries are becoming increasingly 'industrialized.' Further, it highlights how work inequalities, oligopolistic strategies, competitive logics and unsustainable models are inherent weaknesses of the industrial model of creativity. The interdisciplinary contributions presented here address the operationalization of creative practices in a variety of geographical contexts, ranging from the UK, France and Russia, to Greece, Argentina and Italy, and examine issues concerning art biennials, museums, DIY cultures, technologies, creative writing, copyright laws, ideological formations, craft production and creative co-ops.
Contents
The Industrialization of Creativity and its Limits: Introducing Concepts, Theories and Themes.- Towards Post-Growth Creative Economies?: Building Sustainable Cultural Production in Argentina.- Creative Workers in Permanent Crisis: Labor in the Croatia's Contemporary Arts and Culture.- The Only Place Where One Can Feel Connected to an International Context and Still Speak Russian: Hybrid Creative Work in Post-Soviet Contemporary Art Institutions.- Creative writing courses are useless: Creative writing programs and the Italian literary system.- The Art Biennial's Dillema: Political Activism and Spectacle in Aesthetic Capitalism.- Creativity in the Service of Economic Recovery and National Salvation: Dispatches from the Greek Crisis Social Factory.- Production of Cultural Policy in Russia: Authority and Intellectual Leadership.- Manifestos of Rupture and Reconciliation: Do-it-Yourself (DiY) music practices, ethics and the quest for authenticity in the cultural industries.- Creative Industries, a Large Ongoing Project, Still Inaccurate and Always Uncertain.- From Craft to Industry: Industrializing the Marginal Domains of Cultural Industries.- Intellectual Property Rights and the Production of Value in a 'Creative Economy'.- Innovation and Media: Googlization and Limited Creativity.
