Full Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Contents
Table of contents European Works Councils in the Airline IndustryStephen J. Havlovic, Laurentian University, CanadaFrom a Smart City to a Smart Destination: a Case StudySonia Avelar University of the Azores, PortugalSmart Tourism Approaches through Intelligent Print Media Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, GreeceSmart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, GreeceIntelligent Packaging as a Dynamic Marketing Tool for Tourism Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, GreeceIntelligent Ticket with Augmented Reality Applications for Archaeological SitesDimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, GreeceVisualization of Folk-Dances in Virtual Reality EnvironmentsIris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech RepublicInternal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, GreeceMapping Island Tourism Research Flavio Tiago, Cristina Oliveira, Ana Brochado and Sergio Moro, University of the Azores, PortugalHuman Resources Role in Hospitality Service QualityFlavio Tiago, Teresa Borges-Tiago and Joao Couto, University of the Azores, Ponta Delgada, 9501-801 PortugalThe Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National ContextsJashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesiaand Meng Tao, International Business College, ChinaCultural Identity, Innovation and EntrepreneurshipEfharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, GreeceA Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Cafe Brand ContextFulya Acikgoz, Istanbul Technical University, Turkey and Asli D.A. Tasci, University of Central Florida, USACity Branding: Proposal of an Observation and Analysis GridEzzohra Belkadi, Ain Sebaa/ Hassan II University, MoroccoCity Branding of Casablanca in Morocc FSJES Ezzohra Belkadi, Ain Sebaa/ Hassan II University, MoroccoGender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation ZAikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, GreeceRenewable Energy Matters for Tourism Industry in BRICS plus Turkey CountriesElma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina, Adnan Muslija Cag University, Turkey and Eda Yasa Ozelturkay, Cag University, TurkeyDetermining of Customer's Kansei Needs and Product Design Attributes by Rough Set TheoryEmel Kizilkaya Aydogan, Erciyes University, Turkey, Esra Akgul, Erciyes University, Turkey, Yilmaz Delice, Kayseri University, Turkey and Cem Sinanoglu, Erciyes University, TurkeyTransformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience Natalya Totskaya Laurentian University, Canada and Natalia A. Bogdanova, Siberian University of Consumer Cooperation, RussiaWhat Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the USJoselia Fonseca and Teresa Borges-Tiago, University of the Azores, PortugalTechnologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?Sofia Asonitou, University of West Attica, GreeceEnvironmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental AccountingStamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Grigorios Kyriakopoulos, National Technical University of Athens, Greece, Michalis Skordoulis, Democritus University of Thrace, Greece, Miltiadis Chalikias, University of West Attica, Greece and Garyfallos Arabatzis, Democritus University of Thrace, GreeceComparative Approach of E-Learning Accounting Programs in Greece and ChinaSofia Asonitou, University of West Attica, Greece, Chara Kottara, University of West Attica, Greece, Sijia Duan, Zhengzhou University, China and LinlinYuan, Zhengzhou University, ChinaThe Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, GreeceRedefining City Experiences and Thematic City Walks: The Case of "Thessaloniki Walking Tours"Christina Mavini, MOMus Museum of Contemporary Art, GreeceSetting the Ground for Successful Film Tourism Practices in Greece: a SWOT AnalysisSofia Gkarane and Chris Vassiliadis, University of Macedonia, GreeceSelective Key Studies in Seasonality Tourism: a Literature ReviewSofia Gkarane and Chris Vassiliadis, University of Macedonia, GreeceImportance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)Valery Viridiana Garibay Huerta, Escuela Superior de Computo-Instituto Politecnico Nacional, Mexico, Juan Jesus Gutierrez Garcia, Escuela Superior de Computo-Instituto Politecnico Nacional, Mexico and Monica Martinez Zamudio, Unidad Profesional Interdisciplinaria de Biotecnologia-Instituto Politecnico Nacional, MexicoTourism in Mexico and the Use of Cultural Heritage as a Commodifications ProductLilian Marisa Mendez Ravina, M. Gabriel Alberto Avina Solares and Hilda Solis Martinez, EST, Instituto Politecnico Nacional, MexicoProposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Computo of the Instituto Politecnico Nacional, MexicoGuzman Flores Jessie Paulina, Escuela Superior de Computo-Instituto Politecnico Nacional, Mexico, Cruz Torres Benjamin, Escuela Superior de Computo-Instituto Politecnico Nacional, Mexico and Maldonado Munoz Miguel Angel, Escuela Superior de Computo-Instituto Politecnico Nacional, MexicoCustomer Based Brand Equity Models in Hotel Industry: A Literature ReviewKevser Cinar, Necmettin Erbakan University, TurkeyDeterminants of ICT Integration by Teachers in Higher Education in MoroccoMounir Elatrachi and Samira Oukarfi, HASSAN II University II, MoroccoExperiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of MagnesiaDionysia Fragkou and Garifallia Gerogianni, University of West Attica, GreeceSense of Place, Identity and Memory as Elements of the Design for TourismAnna Efstathiou, University of Nicosia, CyprusAnalysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances Nikos Grammalidis, Information Technologies Institute, CERTH, GreeceIris Kico, Masaryk University, Czech Republic and Fotis Liarokapis, Masaryk University, Czech RepublicHigher Education and Innovation in the Non-profit SectorMarcela Goettlichova, Tomas Bata University in Zlin, Czech RepublicMarketing Decisions of Young Product Designers: A Study in the University Environment in the Czech RepublicDagmar Weberova, Tomas Bata University in Zlin, Czech Republic and Lenka Lizbetinova, Institute of Technology and Business, Czech RepublicAttractiveness of Small Cities in Rural or Abandoned RegionsLenka Lizbetinova and Vladimir Nyvlt, Institute of Technology and Business, Czech RepublicMental Maps and their Potential for Tourism: A Case Study of Czech MunicipalityVladimir Nyvlt and Lenka Lizbetinova, Institute of Technology and Business, Czech RepublicOnline Engagement Factors on Posts in Food Facebook Brand Pages in GreeceIoannis Antoniadis, University of Western Macedonia, Greece, Symeon Paltsoglou, University of Western Macedonia, Greece, Georgios Vasios, University of the Aegean, Greece and Panagiotis Kyratsis, University of Western Macedonia, GreeceBlockchain Applications in Tourism and Tourism Marketing: A Short ReviewIoannis Antoniadis, University of Western Macedonia, Greece, Konstantinos Spinthiropoulos, University of Western Macedonia, Greece and Stamatis Kontsas, University of Western Macedonia, GreeceComparisons of Health Tourism within the EU CountriesHatice Ulusoy and Nurperihan Tosun, Sivas Cumhuriyet University, TurkeyContemporary Telemedicine Applications in the Provision of Mental Health Services in GreeceMaria Tsirintani, Lamprini Andrikopoulou and Spyridon Binioris, MSc Program in Health and Social Care Management, University of West Attica, GreecePerceptions of Hospital Quality: A Case Study from GreeceSpyridon Mamalis, Irene Kamenidou, Stavros Pavlidis and Athina Xatziaggelou, International Hellenic University Kavala, GreeceThe Wine Lab Project. Exploring the Views from Experts Spyridon Mamalis, TEI Eastern Macedonia and Thrace, Kavala, Greece, Alessio Cavicchi, University of Macerata, Italy, Cristina Santini, University San Raffaele, Milano Italy, Gigliola Paviotti, University of Macerata, Italy and Irene Kamenidou, TEI Eastern Macedonia and Thrace, Kavala, GreeceImpression Management through Websites. An Analysis of the Romanian Banking IndustryVictor-Alexandru Briciu, Arabela Briciu and Stefania-Maria Gaitan, Transilvania University of Brasov, RomaniaParticipatory Culture and Tourist Experience. Promoting Destinations through YouTubeArabela Briciu and Victor-Alexandru Briciu, Transilvania University of Brasov, Brasov, RomaniaDesigning the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN SolutionsArabela Briciu and Victor-Alexandru Briciu, Transilvania University of Brasov, Brasov, RomaniaSocial Networking Sites: The New Era of Effective Online Marketing and Advertising Christos Papademetriou, Andreas Masouras and Avgoustinos Ioannou, Neapolis University Paphos, CyprusWinery Visitors' Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience Ifigeneia Leri and Prokopis Theodoridis, University of Patras, Greece Factors that Influence Tourist Satisfaction: An Empirical Study in PafosMichailina Siakalli and Andreas Masouras, Neapolis University Pafos, CyprusCyber-Citizenship: a Challenge of the 21st Century EducationJoselia Fonseca, University of the Azores, 9501-801 Azores, Portugal and Hugo Bettencourt, Posto Santo Community Center, Azores, PortugalTurkish Gen Y Customers' Visit Intentions and Word of Mouth Activities Regarding Online Travel AgenciesYigit Bozkurt, Adnan Menderes University, Turkey and Emel Yarimoglu, Yasar University, Izmir, TurkeyExploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST ProjectDorothea Papathanasiou-Zuhrt, Hellenic Open University, Greece, Aldo Di Russo, Artifactory, Via Baccina, Rome and Kevser Cinar, Necmettin Erbakan University, TurkeyCreating a Personalised Experience for Libraries' Visitors Ananstasios Giannaros, Kostantinos Kotsopoulos, Dimitrios Tsolis and George Pavlidis, University of Patras, GreeceStrategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, GreeceKiriaki Alyfanti, Harokopio University, Athens, GreeceSocial Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, GreeceKonstantina Chatzina, Municipality of Aegina island, Greece The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel EnterprisesKevser Cinar, Necmettin Erbakan University, Turkey, Seda Yetimoglu, Necmettin Erbakan University, Turkey and Kaplan Ugurlu, Kirklareli University, Cumhuriyet Mah, TurkeyClimate Change and Cultural Heritage. Case Study: the Island of ChiosOlga Tsakirides, National Centre for Social Research, Greece and Sofia Theofanidi, University of Reading, UKRelationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human DevelopmentBarry A. Friedman and Merve Yanar Gurce, State University of New York at Oswego, USAIndustrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival PavilionAthanasios Manavis, Nikoleta Kapakiari, Ioannis Antoniadis and Panagiotis Kyratsis, Western Macedonia University, GreeceKeep it Smart and Sustainable - a Bibliometric Analysis Sonia Avelar, University of the Azores, Azores, Portugal Sustainable Tourism in Europe from Tourists' PerspectivesTeresa Borges-Tiago, Osvaldo Silva and Flavio Tiago, University of the Azores, PortugalEmployer Branding: Innovative Human Resource Practices in Tourism SectorChristina Chalimourda and Nikolaos Konstantopoulos, University of the Aegean, GreeceOptimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm WrapperProkopis K Theodoridis and Dimitris C Gkikas, University of Patras, GreeceAnalyzing the Brand Personality of AthensPinelopi Athanasopoulou, University of Peloponnese, Apostolos N Giovanis, University of West Attica, Greece and Spyros Binioris, University of West Attica, GreeceSport Motivation in Outdoor Sport ActivitiesAthanasopoulou Pinelopi and Gdonteli Krinanthi, University of Peloponnese, GreeceResidents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of KavalaAlexios-Patapios Kontis, Maria Doumi, Anna Kyriakaki and Konstantinos Mouratidis, University of the Aegean, GreeceTaxonomy of Supervised Machine Learning for Intrusion Detection Systems Ahmed Ahmim, University of Larbi Tebessi, Algeria, Mohamed Amine Ferrag, Guelma University, Algeria, Leandros Maglaras, De Montfort University, Leicester, UK, Makhlouf Derdour, University of Larbi Tebessi, Algeria, Helge Janicke, De Montfort University, Leicester, UK and George Drivas, National Cyber Security Authority, Ministry of Digital Policy, Telecommunications and Media, GreeceA Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection Ahmed Ahmim, University of Larbi Tebessi, Algeria, Mohamed Amine Ferrag, Guelma University, Algeria, Leandros Maglaras, De Montfort University, Leicester, UK, Makhlouf Derdour, University of Larbi Tebessi, Algeria and Helge Janicke, De Montfort University, Leicester, UKMultispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage AssetsNikolaos Bakalos, Nikolaos Doulamis, Anastasios Doulamis, National Technical University of Athens, GreeceAncient Digital Technologies using ICT Tools Anastasios Doulamis, Nikolaos Doulamis, Ioannis Rallis and Ioannis Georgoulas, National Technical University of Athens, GreeceGreek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project)Efthymios Ziagkas, Panagiotis Stylianidis, Andreas Loukovitis, Vasiliki Zilidou, Olympia Lilou, Aggeliki Mavropoulou, Thrasyvoulos Tsiatsos and Styliani Douka, Aristotle University of Thessaloniki, ThessalonikiGreece, Tourism and DisabilityMaria Poli, University of West Attica, GreeceTurning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, GreeceGeorgios K. Vasios, University of the Aegean, Lemnos, Greece, Ioannis Antoniadis, University of Western Macedonia, Greece, Yiannis Zevgolis, University of the Aegean, Lesvos, Greece, Costantinos Giaginis, University of the Aegean, Lemnos, Greece and Andreas Y. Troumbis, University of the Aegean, Lesvos, GreeceA Systematic Literature Review on E-commerce Success FactorsKonstantinos Fouskas, Olga Pachni-Tsitiridou and Chrysa Chatziharistou, University of Macedonia, GreeceInfluencer vs Celebrity Endorser Performance on InstagramDeniz Zeren, Cukurova UniversityTurkey and Nilufer Goekdagli, Istinye University, Turkey Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant PoliciesZilmiyah Kamble, James Cook University, Singapore, Pragati Kelkar, Jagran Lakecity University, India and Abhishek Bhati, James Cook University, SingaporeReview of Social Media's Influence on Airbnb Accommodation's Booking IntentionZilmiyah Kamble, James Cook University, Singapore, Suchittra Namnuad, James Cook University Singapore, Nguyen Hoang Phuong, James Cook University Singapore, Nguyen Dinh Tuan, James Cook University Singapore and Nguyen Hong Hanh, James Cook University SingaporeBlockchain Technology: A Case Study from Greek AccountantsStamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Dimitrios Karydas, University of West Attica, Greece and Grigorios Kyriakopoulos, National Technical University of Athens, GreeceUniversity Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian UniversityGeorgia Rotidi, Katerina Kedraka, Efrossini-Maria Frementiti and Christos Kaltsidis Democritus University of Thrace, GreeceExperiencing a Museum after Dark: the Practice of 'Lates' in the Industrial Gas Museum of AthensAnastasia Doxanaki, National and Kapodistrian University of Athens, Greece, Katerina Dermitzaki, National and Kapodistrian University of Athens, Greece, Kali Tzortzi, University of Patras, Greece, Maria Florou, Industrial Gas Museum, Technopolis, City of Athens, Greece and Despoina Andriopoulou, Industrial Gas Museum, Technopolis, City of Athens, GreeceCulture as an Instrument of Mass ConstructionDorothea Papathanasiou-Zuhrt, Hellenic Open University, Patras, Greece, Aldo Di Russo, Artifactory, Rome and Kevser Cinar, Necmettin Erbakan University, TurkeyTravel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM MethodEmel Kizilkaya Aydogan and Mihrimah OEzmen, Erciyes University, TurkeyE-commerce Success Factors. A Taxonomy and Application in the Fashion IndustryKonstantinos Fouskas and Chrysa Chatziharistou, University of Macedonia, GreeceLinking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory PerspectiveEirini Koronaki, University of Patras, Greece, Prokopis K. Theodoridis, University of Patras, Greece and George G. Panigyrakis, Cyprus University of Technology, CyprusRevolutionizing Marketing in Tourism Industry Through Blockchain TechnologyDorin C. Coita and Olimpia Ban, University of Oradea, Romania Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Antonios Theodosis, Athens University of Economics and Business Greece and Irene Kamenidou, International Hellenic University Kavala, GreeceThe Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student ProjectsStavros Vergopoulos, Aristotle University of Thessaloniki, Greece and Anna Efstathiou, University of Nicosia, CyprusExploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business ContextGerasimos Ntarlas and Despina A. Karayanni, University of Patras, GreeceThe Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users' ClustersGerasimos Ntarlas, Athina Ntavari and Despina A. Karayanni, University of Patras, GreeceExamination of the Current Literature on how Robots can Contribute on Hotel Service Quality Dimitrios Belias, University of West Attica, GreeceTeaching Critical Thinking through Tourism AdvertisingGeorgia-Zozeta Miliopoulou, Deree, The American College of Greece, GreeceAnalysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas CaseJose G. Vargas-Hernandez, Universidad de Guadalajara, Mexico, Elsa Patricia Orozco-Quijano, Laurentian University, Canada and Kurt Tonatiuk Winkler Benitez Universidad de Guadalajara, MexicoThe mplementation of nternal arketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police DepartmentMaria Salamoura, Viktoras Ntamposis and Eleni Gaki, University of the Aegean, Chios, GreeceTourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean AirlinesMaria Salamoura, University of the Aegean, Greece, Antonios Giannopoulos University of the Aegean, Greece and Foteini Moumouri, Hellenic Open University, GreeceNational Heritage as a Resource for Tourism MarketingLic. Aline Rebeca Silva Medina, EST, Instituto Politecnico Nacional, Mexico, Roberto Galan Galan, CECyT M.O.M., Instituto Politecnico Nacional, Mexico and Consuelo Guadalupe Blancarte Godinez, EST, Instituto Politecnico Nacional, MexicoStrategic Management and Art Museums. The Case Study of the Historical Museum of the University of AthensEvangelos Papoulias and Theoklis-Petros Zounis, National and Kapodistrian University of Athens, GreeceThe Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic InstituteMarissa Alonso Marban, Instituto Politecnico Nacional, Mexico, Hilda Solis Martinez, Colegio Madrid, Mexico, Maria Belen Solis Mendoza, Instituto Politecnico Nacional, Mexico and Mauricio Igor Jasso Zaranda, Instituto Politecnico Nacional, MexicoNautical Tradition and the "Aquaman" Case: the "Hidden" Source of Inspiration from the Greek Cultural Heritage of the SeaOlga Tsakirides, National Centre for Social Research, GreeceDeterminants that Influenced Mexican Cocoa Beans Exports during 1996-2016Ruben Molina Martinez and Maria Fernanda Ramos Martinez, Universidad Michoacana de San Nicolas de Hidalgo, MexicoMIT Start-Ups Ecosystem and Greek Start Ups Reality - an Ecosystem ComparisonTheocharis Spyropoulos, Perrotis College, GreeceAnalysis of Factors for the Increase Foreign Tourism to Michoacan, MexicoRuben Molina Martinez and Amparo Guadalupe Chavez Chavez, Universidad Michoacana de San Nicolas de Hidalgo, MexicoResearch Methods on the Contribution of Robots in the Service Quality of Hotels Dimitrios Belias, University of West Attica, GreeceThe Contribution of Wine Tourism in the Development of Rural Areas in North GreeceSpyridon Niavis, Dimitrios Belias and Dimitrios Tsiotas, University of Thessaly, GreeceAssessing the Competitiveness of Greek Coastal DestinationsSpyros Niavis and Dimitrios Tsiotas, University of Thessaly, GreeceInternal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek HotelsDimitrios Tsiotas, Dimitrios Belias and Spyridon Niavis, University of Thessaly, GreeceExploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers in their Long-haul Air Travel ChoicesAlan Lee and Tay Koo, University of New South Wales, Sydney AustraliaGreek Embassies on Twitter and the Quest for a StrategyGeorgia-Zozeta Miliopoulou Deree, The American College of Greece, Greece and Eftychia Papaioannou, Hellenic National School of Public Administration, GreeceKnowledge Management on Hotels - The Case of Greek HotelsLambros Vasiliadis, National and Kapodistrian University of Athens, Greece, Dimitrios Belias, University of Thessaly, Greece and Evangelos Zaftis, University of the Aegean, GreeceWhat Can the TripAdvisor Tell us About the Complaints Management Strategies? The Case of the Greek HotelsDimitrios Tsiotas, Spyros Niavis, Dimitrios Belias and Labros SdroliasUniversity of Thessaly, GreeceTowards an Understanding of Temporary Exhibitions through Visitor ResearchKaterina Koukouvaou and Kali Tzortzi, University of Patras, GreeceThe Touristic Upgrade through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project Emily Papapetrou and Ioanna Chatzistamatiou, University of West Attica, GreeceVisual Communication, The Evolution of Greek Tourism Development as Represented by GNTO PostersChara Agaliotou, Loukia Martha and Maria Vrasida, University of West Attica, GreeceThe Use of Social Media on Board: A Comparison Study throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, GreeceMaria G. Vassiliadou and Charalampos G. Yakinthos, Merchant Marine Academy of Macedonia, GreeceImpact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores Flavio Tiago, Joao Couto, Diana Verissimo, Sandra Faria and Teresa Borges-Tiago, University of the Azores, PortugalExploring the Relationship of Physician Practice Characteristics with Patient's Therapeutic Experience -An Exploratory Quantitative ResearchDimitrios Apostolopoulos, Despina A. Karayanni and Christina C. Georgi, University of Patras, GreeceThe Effects of Workplace Well-being on Individual's Knowledge Creation Outcomes. A Study Research among Hotel EmployeesMaria Koutiva, University of Thessaly, Greece, Dimitrios Belias, University of Thessaly, Greece Ilias Flampouras Nietos 1st Primary School of Zakynthos/Karampinio, Greece and Athanasios Koustelios, University of Thessaly, GreeceThe Value of Cultural Routes in Greece- Examination of the Current Situation Lambros Vasiliadis, National and Kapodistrian University of Athens, Greece and Dimitrios Belias, University of Thessaly, GreeceDeveloping a Tourism Destination through Gastronomy BrandingMaria Vrasida, Athens Metropolitan Collee, Greece, Magda Peistikou, Athens Metropolitan Collee, Greece and Natasa Iliopoulou, Independent Researcher, GreecePersonality Type and Career Preferences Among Young Adults in Post-Recession Greece Alexandros Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, GreeceDominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market PerspectiveAlexios-Patapios Kontis, Ioannis Tsakalos and Theodoros Stavrinoudis, University of the Aegean, Greece
