Full Description
This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book's central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a 'policy entrepreneurship' perspective.
To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.
Contents
Entrepreneurship in Sport Policy: A New Approach.- Social Entrepreneurship and Corporate Social Responsibility in Team Sport Clubs: Two Cases from Sweden and Finland.- "It pays to play": The emergence of Innovative Planning, Occupational Devotion and Lifestyle Entrepreneurship in Aotearoa/New Zealand.- Sport Innovation: An opportunity for Technological-Based Companies Stimulated by the Brazil Olympics.- Non-Parametric Analysis of Factors Affecting the Competitive Structure of Europe's Advanced Football Leagues.- Brand Equity on Surf Destinations: Alacati Sample.- A Gender Perspective of Sport-Based Entrepreneurship.- Online C2C Interactions With Sports Bands: Insights from the #Mo Salah Brand.- The Future for Sport Entrepreneurship.- Sport Innovation: A Bibliometric Study.- High Performance Management Work Systems in Sport
