Full Description
This book explores the changes in political communication in light of the development of a public opinion mediated by web 2.0 technologies. One of the most important changes in political communication is related to the process of disintermediation, i.e. the process by which digital technologies allow citizens to compete in the public space with those agents who, traditionally, co-opted public opinion. However, while disintermediation has undeniably generated a number of advances, having linked citizens to the public debate, the authors highlight some aspects where disintermediation is moving away from a rational and inclusive public space. They argue that these aspects, related to the immediacy, polarization and incivility of the communication, obscure the possibilities for democratization of digital political communication.
Contents
Chapter 1. Introduction.- PART I. THE FRAMEWORK: TOWARDS A DISINTERMEDIATED POLITICS?.- Chapter 2. The mediated public opinion: When everything happens through others.- Chapter 3. The culture of politics on the Network.- Chapter 4. The political potential of social networks.- Chapter 5. The dreams of technological reason generate monsters.- PART II. DISINTERMEDIATION IN SOCIAL NETWORKS.- Chapter 6. The disintermediation of the agents, the case of #UnidosPodemos.- Chapter 7. The disintermediation of the message: the case of #BlackLivesMatter.- Chapter 8. The disintermediation of the space: the case of #BringBackOurGirls.- Chapter 9. How does politics work? The Big Data view.- Chapter 10. Conclusions.
