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Full Description
Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy - from cultural to business practices - will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.
Contents
Preface - Alexey Bogaturov.- 1 Introduction - Anna A.Velikaya and Greg Simons.- 2 Russian Public Diplomacy: Historical Aspects - Olga Lebedeva.- 3 Russian Public Diplomacy and Nation Branding - Semed A. Semedov and Anastasiya G. Kurbatova.- 4 Development Diplomacy of the Russian Federation - Stanislav Tkachenko.- 5 Russia's policy and international cooperation: the challenges and opportunities of soft power - Natalia Bubnova.- 6 Russian Digital Diplomacy: A Rising Cyber Soft-Power? - Natalia Tsvetkova.- 7 Russian Public Diplomacy Through Higher Education - Alexey Fominykh.- 8 Russian Science Diplomacy - Elena Kharitonova & Irina Prokhorenko.- 9 The Role of civil society in Russian Public Diplomacy - Elena Stetsko.- 10 Multiple facets of Russian public diplomacy in international organizations: a case study - Marina Chepurina and Evgeny Kuznetsov.- 11 Russian business diplomacy in the South and Southeast Asia - Andrey Bykov & Kirill Solntsev.- 12 The Baltic Sea Region - Cooperation in the Human Dimension - Daria Akhutina.- 13 Strategic communication of Russia in Latin America - Evgeny N. Pashentsev.- 14 Public Diplomacy of Russia in the Middle East.- Vladimir Morozov and Greg Simons.- 15 Conclusion - Anna A. Velikaya and Greg Simons.
