Full Description
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Contents
1. Introduction to Vintage Luxury Fashion; Daniella Ryding, Claudia E. Henninger & Marta Blazquez Cano.- 2. Restructuring secondhand fashion from the consumption perspective; Linda Lisa Maria Turunen, Hanna Leipämaa-Leskinen &Jenniina Sihvonen.- 3. Access Based Consumption: A new Business Model for Luxury and Secondhand Fashion Business?; Amira Battle, Claudia E. Henninger & Daniella Ryding.- 4.Understanding the culture of consuming pre-owned luxury; Carly Fox.- 5. Pre-Loved? Analysing the Dubai Luxe Resale Market; Liz Barnes & Gaynor Lea-Greenwood.- 6. Narrative and emotional accounts of secondhand luxury purchases along the customer journey; Marie-Cecile Cervellon & Edwige Vigreux.- 7. Perceived brand image of luxury fashion and vintage fashion - an insight into Chinese millennials' attitudes and motivations; Claudia E. Henninger, Zejian Tong & Delia Vazquez.- 8. Sources of value for luxury secondhand and vintage fashion customers in Poland - from the perspective of its demographic characteristics; Edyta Rudawska, Magdalena Grębosz-Krawczyk & Daniella Ryding.- 9. Secondhand Index and the Spirit of Green Vintage Fashion; Devrim Umut Aslan & Cecilia Fredriksson.- 10. Dedicated Follower of Fashion; Neil Robinson & Crispin Dale.- 11. Do fashion blogs influence vintage fashion consumption? An analysis from the perspective of the Chinese market; Marta Blazquez Cano, Stephen Doyle & Yiyuan Zhang.- 12. Vintage Fashion: A cross-cultural perspective; Lindsey Carey, Marie-Cecile Cervellon, Julie McColl, Aileen Stewart & Yuet Chak Yuki Yuen.- 13. Commercialisation and the authenticity of vintage fashion; Anthony Kent, Suzanne Winfield & Charlotte Shi.
