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Full Description
This book examines Hong Kong's struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong's changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers' own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.
Contents
1. Introduction: The unveiling of the disappearance.- 2. Tracing the origins of Hong Kong manhua: A case of culture of disappearance.- 3. Reinventing Hong Kong manhua: A case of the non-appearance.- 4. A history of Hong Kong comics in film adaptations: The appearance of self-identities.- 5. Construction of Hong Kong modern living: Household product and appliance advertisements in the pre-television era.- 6. Reconfiguring a new tradition of ideal family size: A case study of the Family Planning Association of Hong Kong, 1977-1982.- 7. Transitory identity of Hong Kong: A Reading of Cathay Pacific Airways Television Commercials.- 8. Negotiating the marginalized identity of Hong Kong: A case in graphic design.- 9. An international design identity of Hong Kong: Colonization, decolonization, and recolonization.- 10. Not the same: Rethinking Chineseness in a global context through poster design.
