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Full Description
In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Product environment. This book completes the circuit of fashion products, offering an analysis of how to conceive a brand's identification codes which will then generate the communication methods used to promote it - logos, signage and packaging - without forgetting marketing and merchandising strategies.
Contents
Identity and design of a brand Brand identity Visual identity Brand image Identifying vectors Sales points Packaging Hang-tag Virtual space : F-boutique, Web site Principles of grapnic conception Color : symbolism and psycology, graphic function Typography : Characters Logotype Composition Identifying codes of fashion worlds Identification and definitions Definition for each group Particular distinctions Ideas for uses in different sectors Methodology for developing
