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Full Description
Exploring the crucial convergence of corporate sustainability and modern business management, this new volume offers a comprehensive and in-depth examination of the incorporation of sustainability principles into many aspects of contemporary corporate operations. It brings together a collection of chapters from notable scholars, professionals, and educators who share their valuable viewpoints and practical knowledge to effectively traverse this dynamic field, covering the topics of corporate social responsibility (CSR), corporate governance, sustainability-driven marketing, supply chain management, finance, business models, the condition of climate change, and innovation.
The volume first provides analysis of corporate social responsibility (CSR) and its dynamic function within modern corporate strategy, examining its evolution from a philanthropic endeavor to a fundamental component of organizational strategy. It discusses ethical deliberations, societal obligations, and environmental conservation. The book goes on to focus on corporate governance and explores its significant influence on the long-term viability of organizations. The book also emphasizes the need for sustainability-driven marketing management, which explores methods that align with the values of today's environmentally and socially aware consumers. It thoroughly examines the transition toward sustainable marketing practices, which includes ethical branding, consumer interaction, and responsible advertising.
The integration of sustainability into supply chain management is also considered, covering such aspects as ethical sourcing, the application of circular economy principles, and the reduction of environmental consequences while simultaneously maximizing operational efficiency. Sustainable finance and value creation are addressed as well, revealing novel financial frameworks and investment tactics that foster the promotion of sustainability. The book provides guidance to organizations on how to effectively balance their financial objectives with the societal and environmental consequences of their actions. Other topics include disruptive technologies, shifts in company models, and new strategies that effectively link profitability with sustainable development goals.
Corporate Sustainability and Business Management: An Integrative Approach provides significant value to scholars, corporate executives, legislators, and professionals by presenting a comprehensive perspective on the integration of sustainability principles across all aspects of business management.
Contents
Foreword by Prof. Alok Kumar Chakrawal, Vice Chancellor, Guru Ghasidas Vishwavidylaya (a Central University), India Foreword by Prof. Pratapsinh Chauhan, Vice Chancellor, Shri Govind Guru University, India Preface 1. Creating Synergy: The Integration of CSR and Corporate Sustainability 2. A Study of the Connection Between Corporate Social Responsibility and Financial Sustainability 3. Unraveling the Value of Corporate Governance and Its Relationship with Corporate Sustainability 4. Sustainable Marketing: Principles, Strategies, and Challenges 5. Sustainability-Driven Marketing and Green Branding 6. Sustainable Marketing: Overcoming Challenges and Unlocking Opportunities for Businesses in the 21st Century 7. Recent Trends in Sustainable Toys and New Aspects in Sustainable Toy Marketing 8. The Significance of Corporate Sustainability in Marketing for the Higher Education Industry 9. E-Commerce and Customer Satisfaction Index Measurement 10. Integrating Sustainability in Supply Chain Management: A Global Perspective 11. A Study on Sustainable Finance, Responsible Ranking, and Value Creation: A Path to Corporate Sustainability 12. The Role of Sustainability in Value Creation 13. Sustainable Initiates and Outcome Towards Climate Change and Energy Transition 14. Sustainable Business Models: A Study of Manufacturing Sectors 15. Are Business Ethics Enforced with Non-Punitive Legal Provisions? Discussion on the European Union and India 16. Impact of Computer-Aided Audit Techniques on Corporate Sustainability in the Accounting Financial Industry: A Business Management Perspective Index
