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Full Description
Motivate and Engage Learners to Drive Your Business Forward
Organizations that prioritize employee learning are best positioned to thrive in our rapidly evolving business landscape. Veteran learning strategist Becky Willis demonstrates how an organization can achieve stellar learning engagement in seven simple steps and then turn that engagement into business value and a powerful competitive advantage.
Willis writes this book for those who have strategic responsibility for integrating learning into broader organizational initiatives—whether they are learning leaders, HR professionals, L&D practitioners, or other talent development (TD) professionals. After demonstrating why engagement is important, she walks you through the step-by-step process of devising and communicating a clear strategy for learning engagement, selecting and implementing the right technology, recruiting and deploying champions, mastering the art of marketing learning experiences, and creating the right learning designs for career development. She helps you learn to work with leaders and managers to sponsor, support, and collaborate on learning.
Each chapter includes stories, tools, and templates to ensure TD pros and learning designers can translate ideas into practical actions immediately. With this book in hand, you will have what you need to become an effective business partner who enhances employees' knowledge, skills, and commitment to the organization and drives positive bottom-line results. Willis shows you how to make changes today that will help your organization value and deploy learning content successfully tomorrow.
Contents
Introduction
Chapter 1. What Is Learning Engagement?
Chapter 2. Why Businesses Should Focus on Learning Engagement
Chapter 3. Step 1: Get Executive Buy-In
Chapter 4. Step 2: Devise a Learning Strategy
Chapter 5. Step 3: Select and Implement Effective Learning Technology
Chapter 6. Step 4: Recruit, Train, and Support Champions (SMEs and Leaders)
Chapter 7. Step 5: Master the Art of Marketing Learning Experiences
Chapter 8. Step 6: Design for High Engagement
Chapter 9. Step 7: Help Propel Career Development
Chapter 10. Integration: Bring Together All 7 Steps for Learning Engagement
Conclusion
Extras
Communications Tools to Improve Learning Engagement
Communication Guides to Market Learning
A Short Guide to Learning Technology
