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Full Description
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggest the necessary steps that need to be taken in order to help them overcome their problems. The author clearly demonstrates the crisis' implications to small business by using personal research and real life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries.
The author tries to cover the topic from different approaches, while he tries to have a birds' eye view on contemporary trends and new approaches. Several concepts like the risk management, blue ocean strategy, turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small business, even under the worst possible situations and how they can achieve their sustainable development and grow.
This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
