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Full Description
Nearly 14 percent of working age Americans are either starting or running a business. 50 percent of those businesses will fail in five years or decline over 70 percent after ten years. Starting a company is no walk in the park—it takes confidence and heart, but most of all, it takes planning and understanding what exactly your business needs to succeed in its niche. The worst thing you can do when taking that leap to start a business is leaping "without a parachute." Dr. Sterling L. Carter and Stephen Levi Carter, MBA, know this all too well, and in Double Your Success, they share their decades of experience and knowledge so that you can plan how to build your business every step of the way.
Contents
Acknowledgements
About the Authors
Foreword
Introduction
SECTION I
PRINCIPLE ONE Define Your Niche
PRINCIPLE TWO Is There Any "There" There?
PRINCIPLE THREE The Importance of Relationships
PRINCIPLE FOUR Rome Wasn't Built in a Day
SECTION II
PRINCIPLE FIVE Sell Your Vision
PRINCIPLE SIX Lead with the CARES Model
SECTION III
PRINCIPLE SEVEN Be the Last Person to Eat
PRINCIPLE EIGHT Teach and Be Taught
PRINCIPLE NINE Where the Eagles Fly
SECTION IV
PRINCIPLE TEN Stay Hungry
PRINCIPLE ELEVEN Prepare for Storms
Conclusion Ready to Take the Leap?
Sterling Staffing Solutions' Services
Endnotes