Full Description
In recent years as the field of photography has exploded,
many photographers consider selling their work to make a
profit and to help defray the high costs of equipment.
But, many photographers don't have the business and
marketing knowledge required to successfully sell fine
art photographs; and many of those who have tried have
been met with disappointment. Until now, little
information of value has been available. In Marketing
Fine Art Photography, Alain Briot offers practical, up-to-
date and field-tested marketing techniques from the
viewpoint of a fine art landscape photographer who earns
a living from the sale of his fine art prints. Briot
teaches that by taking control of the selling process,
you can increase your profits and, ultimately, direct
your own destiny. Briot's approach is based on offering
quality not quantity; and offering something unique,
rather than something that is mass-produced. Though
directed toward selling fine art, this method can be
applied to other products.
