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Full Description
Ready to raise a glass to an entrepreneurial adventure like no other?
Step into the wildly entertaining world of David Bruce OBE, an unconventional entrepreneur, and legendary founder of Bruce's Brewery and the Firkin pubs brand, who took the brewing industry by storm. In The Firkin Saga, he shares nearly 60 years of beer, business and bold decisions.
In 1979, David defied the odds, opening London's first pub in a century to brew its own beer - The Goose & Firkin - and proving his doubters wrong. What followed was a whirlwind of international ventures, charitable endeavours and a fair share of triumphs and setbacks.
From pub brawls to boardroom battles, this memoir is packed with incredible stories that shine a light onto the brewing industry and the remarkable career of a highly successful entrepreneur. Along the way, David shares invaluable business lessons, many learned the hard way, from trusting your instincts to mastering the art of delegation. And it's all told with the same wit, irreverence and generous splash of humour that made his pubs and beers unforgettable.
If you love a great business adventure - or a good pint - this book is a real eye-opener. So, grab a drink, settle in and say "cheers!" to a story that proves how success is best served with a small side of fun and mischief.
Contents
Introduction
My ten key business lessons
Part 1
Foreword by Roger Protz
1. My first Firkin
2. How the Duke of York became a Goose
3. From early days to Old Peculier
4. Learning the hard way with punch-ups and pythons
5. The Goose spreads its wings
6. A Fox, a Frog and battles with bureaucracy
7. Fun runs, a busted nose and seeing red in Bristol
8. Booming pubs, a tax threat and brewing a Barbarian
9. Making tracks at Denmark Hill while the Balloon is going up
10. Battles with bureaucrats and other lowlifes
11. Skirmishes with squatters, losing directors and becoming a dad
12. Avoiding trains and finding a helpful bank
13. Fishy work in Highbury and finding out the Queen is my Hackney landlord
14. A Falcon, a Phantom, a Fuzzock and a Flamingo all join the Firkin menagerie
15. A Firkin farewell
Part 2
Foreword by Charlie Papazian
16. From Firkins to philanthropy
17. Back to brewing and pubs
18. Off to the Big Apple in the Land of the Free
19. Honeypot buzzes along to a sticky end
20. Brewing up some capital ideas
21. From pubs to farm shops and a vineyard
22. Success breeds success
Epilogue
