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Full Description
Do you want more online sales? Seize the opportunity and sell to customers around the world.No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won't get left behind.The internet has opened up the doors of international trade to everyone. You too can sell to millions of customers all over the world. Barriers are down, margins are up and unstoppable international digital growth is a reality. In this new uncharted territory, the way to grow fast is to grow global. But where do you start? Many businesses take a haphazard or reactive approach and so waste precious time and money. Avoid their mistakes, get it right first time and fast track your growth with Sarah Carroll's fail-safe system. She has honed this method over 10 years of growing businesses just like yours. Sarah's game-changing 6-step method shows you exactly what you need to do to achieve long-term, profitable international digital growth. It's not just about building an international website. You also need to take a strategic approach to the whole process and get into the right mindset before you can identify the right opportunities to build sustainable results. Each step has been carefully broken down with activities to keep you focussed and guide you through your own international digital growth journey. Find your way through the digital maze from Google to Baidu, from Amazon to Tmall and Facebook to WeChat. This book can supercharge the growth of businesses of all sizes and sectors. Whether you sell products or services, or sell to consumers or businesses, are a start up or an established company, work in fashion or finance, manufacturing or media - you are only 6 steps away from achieving unstoppable international growth in the digital age."In the first year of implementing the changes Sarah had suggested, our UK online business grew by over 100% and our US online business by over 400%." Niamh Barker, Founder of The Travelwrap CompanySarah Carroll is a world-leading expert on how to grow a business globally using digital strategies. Called a `digital guru' and even `digital royalty', Sarah is founder of Grow Global and a self-proclaimed international enthusiast. Over the last 10 years, she's propelled over 5,000 companies on their international digital journey and helped them to achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow. Learn more at www.growglobal.com
Contents
FOREWORD ........................................................................ 1ABOUT THE AUTHOR.......................................................... 3INTRODUCTION.................................................................. 7Chapter 1: The Digital World.............................................. 13Internet Explosion = Opportunity Explosion.........................13Chapter 2: The Digital Sales Channels................................. 27The $5,000 question............................................................27Digital Sales........................................................................28Website............................................................................30E-commerce.....................................................................33E-marketplaces.................................................................36S-commerce.....................................................................39Local Partners Online........................................................42Chapter 3: Digital Visibility Around The World................... 45Search Engines Around The World........................................47E-Marketplaces Around The World.......................................51Social Media Around The World...........................................54Avoid Digital Invisibility.......................................................57CONTENTSPART B - SEIZE THE OPPORTUNITY.Chapter 4: The International Digital Journey ...................... 61Stage 1: Educate .................................................................63Stage 2: Procrastinate .........................................................64Stage 3: Deviate .................................................................65Stage 4: Orientate ..............................................................65Stage 5: Dedicate ...............................................................66Stage 6: Duplicate ..............................................................67Stage 7: Replicate ..............................................................68Stage 8: Proliferate .............................................................69Chapter 5: The Grow Global 6-Step Method ....................... 73Introduction to the 6 Steps .................................................74Step 1: Get Aware ..............................................................79Step 2: Get Ready ...............................................................86Step 3: Get Started .............................................................97Step 4: Get Strategic ........................................................107Step 5: Get Building ..........................................................123Step 6: Get Performing .....................................................136Chapter 6: Building An International Website ................... 149Take It International .........................................................150Replicate It in the Same Language .....................................151Make It Multilingual ..........................................................153Make It Local ....................................................................157Chapter 7: Getting It Right .............................................. 161Top 6 Success Factors for Digital Global Growth ...............162The 4 Biggest Pitfalls To Avoid ..........................................166PART C - THE DIGITAL FUTURE.ARE YOU GETTING LEFT BEHIND? .................................. 171Chapter 8: The International Digital Future ...................... 173Are You Ready For What's Coming Next? ..........................173Even More People Will Be Online ......................................175Mobile Will Be Mainstream ...............................................177The Digital Landscape Will Change ...................................178Technology Will Be More Sophisticated ............................183Chapter 9: Your International Digital JourneyStarts Here ...................................................................... 187What Does Your International Digital Future Look Like? .....187Are You Ready to Take The Next Step? ..............................187WHAT NEXT? .................................................................. 191
