- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
