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Full Description
A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your reputation, network and credibility from Day 1.
In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they're put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world's top business authors work and showing how you can make these ideas work for you too.
Contents
Foreword
Preface Introduction A note on fear A note on publishing options PART 1: YOUR BUSINESS AND YOU SECTION 1: GROWING YOUR BUSINESS what's your why? or the 20-year perspective target reader - who are you writing for? target reader - the persona write the right book - Venn diagram write the right book - SO What? write the right book - priority quadrants write the right book - decision grid position yourself The Curve try the buy button test micro-niche and customize SECTION 2: GROWING YOUR PLATFORM start with the platform, not the book plan your content strategy take a content audit write your biography start blogging blog smarter build your email list launch a podcast SECTION 3: GROWING YOUR NETWORK map your network help others to help yourself create a community build your street team create a brain trust contact hard-to-find people reach the rockstars deliver an experience find your foreword writer source stories set up interviews get feedback on your TOC bring in the beta readers write with the crowd consider crowdfunding explore JVs and affiliates SECTION 4: GROWING YOURSELF rich reading rapid reading turn your reading into a conversation writing as a tool for reflection freewriting Morning Pages find your meaning and fascination know thyself - Gretchen Rubin's Four Tendencies know thyself - where do you get your energy? know thyself - tips for extroverts know thyself - tips for introverts PART 2 WRITING YOUR BOOK SECTION 1: GETTING CLEAR draw out your book create distinctive IP start with a proposal nail your title and subtitle write a summary decide how long your book will be structure - do the thinking structure - create a framework structure - working table of contents SECTION 2: MAKING IT HAPPEN organize your research - the commonplace book organize your research - index cards organize your research - online tools develop your writing habit - find your space develop your writing habit - piggyback on what's already there develop your writing habit - streaking develop your writing habit - overcoming writer's block team up talk it out read it out loud reward yourself create a writing playlist use a slide deck SECTION 3: NINJA TIPS use a timer the series in disguise mind your metaphors build a boneyard email tips SECTION 4: BEYOND THE BOOK get your marketing collateral ready to go create online companion material write a workbook from page to stage The Last Word A non-exhaustive list of content outputs Useful tools About the author Acknowledgements Bibliography Index
