Full Description
Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Contents
Introduction 7Paul JordanBristows LLPArgentina 11Juan Carlos OjamMitrani Caballero Ojam & Ruiz MorenoAustralia 27Alison EveleighRebecca MasonStephen von MuensterSophie MycockVon Muenster Solicitors & AttorneysAustria 49Alexander CizekCIZEK | IPBelgium 65Laure VandammeLiesbeth WeynantsCharlotte WeyneHoyng MonegierBrazil 83Otavio Saraiva Padilha VelascoSoerensen Garcia Advogados AssociadosCanada 95Jennifer McKenzieBereskin & Parr LLPChina 115Li HongJohn LeeEdward E LehmanKent MitchellLex SmithLehman, Lee & XuCzech Republic 135Tomas Mate jovskyJakub TomsejCMSDenmark 149Kenneth Kvistgaard-AaholmThomas Molbjerg DueholmGorrissen FederspielFrance 165Emmanuelle Jardin-LilloUGGC AvocatsGermany 183Susan Kempe-MullerHengeler MuellerGreece 201George A BallasNicholas I GregoriadesTheodore J KonstantakopoulosGeorge Ch MoukasMaria E SpanosBallas, Pelecanos & Associates LPCHong Kong 217Charmaine KooWinnie YueDeaconsHungary 235Gusztav BacherMiklos BoronkayGabor Faludi JrAniko KellerDavid KerpelSzecskay Attorneys at LawIndia 251Swati SharmaAnand and AnandIreland 265Patricia McGovernDFMG SolicitorsItaly 287Daniela AmpolliniTrevisan & CuonzoJapan 303Toshiya FurushoTakamitsu ShigetomiOh-Ebashi LPC & PartnersLatvia 319Zane AkermaneSarmis SpilbergsEdvijs ZandarsLAWINMexico 335Roberto ArochiMarina HurtadoTeresa Perez LizardiArochi, Marroquin & Lindner SCNetherlands 351Manon Rieger-JansenRoelien van NeckBird & Bird LLPNorway 363Ida GjessingGRETTEPoland 375Jacek MyszkoEwa Skrzydlo-TefelskaSoltysinski Kawecki & Szle zakPortugal 391Claudia Tomas PedroBaptista, Monteverde & AssociadosRussia 405Yulia YarnykhGowlings International IncSpain 419Monica Esteve SanzGomez-Acebo & Pombo Abogados SLPSweden 439Miriam KhelilSusanna NorelidAdvokatfirman NorelidHolmSwitzerland 451Barbara AbeggMichael NothTroller Hitz TrollerUnited Kingdom 463Paul JordanAndrew ButcherSacha WilsonBristows LLPUnited States 479Melissa Landau SteinmanVenable LLPAbout the authors 495
