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Full Description
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.
The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.
The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
Contents
Preface - Kate Varini - Oxford Brookes University, UK
Introduction - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
Part 1: Principles of Revenue Management (Patrick Legohérel, Elisabeth Poutier and Alan Fyall)
Chapter 1 - Emergence of Yield Management
Origins - Principles - Service Characteristics - Inventory and Capacity Issues - Sector Issues - Trends and Issues - Total Revenue Management and Management Integrity
Chapter 2 - Elements/Components of Revenue Management
Market Analysis - Pricing Policy (Dynamic Pricing) - Consumer Behaviour - KPIs (Occupancy, Average Price, RevPar) - Optimisation Levers (Capacity Allocation, Overbooking, Length of Stay, Itinerary Planning) - Distribution - Policy & Regulation
Chapter 3 - Revenue Management - Roles and Responsibilities (HR)
Role - Organisational Structures - Intra-Organisational Relations - Objectives - Skills
Chapter 4 - Revenue Management Techniques
Database Management, Forecasting and Capacity, Optimisation
Chapter 5 - Revenue Management Operations and Systems
Architecture - Operations and Systems - Control
Part 2: Revenue Management in Practice (contributing authors)
Chapter 6 - Revenue Management in Hotels - SS Padhi, Swiss Federal Institute of Technology, Zurich
Chapter 7 - Hotels and Lodging in China - Huimin (Grace) Gu, Beijing International Studies University, PR China
Chapter 8 - Clubs and Resorts (Golf/Club Managers Association of America/American Hotel and Lodging Association) - Cathy Gustafason, University of South Carolina, USA
Chapter 9 - Tour Operations - Olivier Glasberg, Kuoni Travel
Chapter 10 - Restaurants - Sheryl E. Kimes, Cornell University, USA
Chapter 11 - Heritage Attractions - Anna Leask, Edinburgh Napier University, UK
Chapter 12 - Theme Parks - Cindy Heo - Hong Kong Polytechnic University, SAR China
Chapter 13 - Theme Parks II - Ady Milman, University of Central Florida, USA
Chapter 14 - National Parks - Zvi Schwartz, Virginia Tech, USA
Chapter 15 - Cruising - Gary West, PlanetCruise.com
Chapter 16 - Airlines - Niall Duffey, Flybe.com
Chapter 17 - Airlines - Frederic Specklin, Air France
Chapter 18 - Car Rental - David Cretin, Europcar Rentals and Emanuel Scuto, Stairway Consulting
Chapter 19 - CRM and Revenue Management - Xuan Lorna Wang, Middlesex University, UK
Chapter 20 - Staff Empowerment and Revenue Management - Asad Mohsin, Waikato University, New Zealand and Frederic Toitot, ACCOR, France
Chapter 21 - Future Trends and Challenges - Anna Mattila, Penn State University, USA,
Conclusion - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
Endnote - Kate Varini - Oxford Brookes University, UK
