Full Description
...and death came third! The definitive guide to networking and speaking in public. Do you dread going to networking events? Do you hide at the back of the room when you have the opportunity to present your business? In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public. Facing these two fears head on, '...and death came third!' rocketed straight to Number Two on the Amazon UK bestseller lists on publication of its First Edition in 2006. Since then thousands of people have turned to its pages to help them network and present with much more confidence. In this updated second edition you can discover how to: Walk into a networking event and approach people with CONFIDENCE, STRUCTURE a talk so that you can get your key message across POWERFULLY, ENGAGE people in conversation and get them interested in YOU, FOCUS on the results you want from networking and achieve them EASILY, STAND and speak with CONVICTION and AUTHORITY and much, much more. Brought to you by Andy Lopata, Business Networking Strategist and Peter Roper, The Natural Presenter.
Contents
Praise for the first edition of ...and death came third! AcknowledgementsForeword to the First EditionIntroductionWhat is `Networking'?THREE TIPSTIP 1 Be CourageousFear of rejectionDip your toe into the waterThe power of introductionThe host with the mostTalking to plantsApproaching groupsA minute to win itApproaching celebrities TIP 2 Be CommittedDoes your phone ring by itself?Do you know what success looks like?Goal setting for networkingIntangible rewardsPlanning for the meetingBe in the roomDeveloping rapportDo what you say you are going to do Be selective with your cardMake the connectionWrite things downThe why, what and howTIP 3 Be patient`Quality People'Avoid preconceptionsThe six degrees of separation You don't know who they knowTHREE TOOLSTOOL 1 Pursue the relationship, not the saleFinding the flowIt's OK to talk about football! Conversation startersFlying highNetworking is about people Listening for peopleTrustTOOL 2 People are interested in people who are interested in themSend your elevator pitch to the basement! Asking the right questionsControlling the situationWould you like some advice? Connectivity = AttractivenessStay in touchBreaking out of your comfort zone Meaning itTOOL 3 Ask for what you wantAvoiding preconceptionsInvite further questions Be passionateDon't be a `loner'TimingIt's how you askSpell it outPaint a pictureHow do you eat an elephant?*Who do you know who...?Pause `til it ................hurtsProblem, solution, benefitTell a storyTHREE TECHNIQUESTECHNIQUE 1 Planning your strategyKnow what you want to achieveBuilding synergiesMeeting your commitmentsMaking the most of the timeWho do you want to talk to?Saying what others need to hearTECHNIQUE 2 Making an impressionMake an impactBe positiveRemembering namesWearing badgesFeeling crowded?Networking with different sexesBeing heardBe ready for the opportunity to speakTECHNIQUE 3 Keeping in touchKeeping recordsNo excusesDon't send junkAfter the first follow-upWriting the newsPick up the phone and meet in person Ask for feedbackBE SOCIALNetworking effectivelyWhat's so important about being able to speak in public?FIVE TIPSTIP 1 Be in the momentBored, scared or brilliant? Speak for your audience Speak for yourself Energise before openingTIP 2 Be yourselfLeave your title at your desk What makes you YOU? People buy peopleTIP 3 Understand your purposeThe information presentation To educate your audience The `Turn'To convince someoneTo get a decisionTIP 4 Be results focusedAnyone can talk Know your stuff Know what you wantTIP 5 Be a giverInclude them inPresent and stay...FIVE TOOLSTOOL 1 Why?What's in it for the audience?What's in it for you?What are the benefits to the audience to listen to you?Understand why you have been asked to speakUnderstand why you!Five simple tips to help you understand `why you?'TOOL 2 Point!Understand the key message firstSplit the key message into the relevant partsMake one key point per partList them together and see if they make senseIf not, go back to the first item in this list!Five simple tips to help you get your point acrossTOOL 3 ClosePractise saying why you're speaking and say thank youUse the rhythm of threesLook in the mirror and see if your close gives you the effect you wantPractise this more than any other area!Give yourself a time limitFive simple tips to help you close wellTOOL4 OpenSay why you are there!Pose a questionStart with a relevant storySet the sceneSay something controversialFive simple tips to help you open your presentation TOOL 5 BodyHave a supermarket approachRelax and get into the swingDon't stick to one formatPut everything in - then massage it!Use handouts to give informationFive simple tips to help you work your bodyFIVE TECHNIQUESTECHNIQUE 1 Believe in you!TECHNIQUE 2 For the audience TECHNIQUE 3 Build a relationship TECHNIQUE 4 Know your lines TECHNIQUE 5 Speaking effectively The natural speakerBibliography and Useful Further Reading About The AuthorsAndy LopataPeter RoperSo, You Want to Know More...?
