Full Description
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York. Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.
Contents
Street Propaganda Big Bush (Singapore)/Bike Clock (Philippines)/Cuttin' Up (USA, Altanta)/Donkey Kong Scaffold (Germany)/Drooling Dog (Germany)/Give Barcelona A Roof (Spain)/Glide Pig (USA, New York)/Global Downturn (UK)/Guerrilla Advertising Japanese edition (Japan)/Liverpool Wall (UK)/Noisy World (UK, Italy, Germany, Belgium)/Shade (India)/Summer Madness (Australia)/Swimmer / Photo Booth (UK, London)/The Clocks (France)/The Grand Tour (UK, London)/Toilet Paper Roll (Germany)/Trillion Dollar Billboard (Zimbabwe/South Africa)/True Evidence Of War (Sweden) Sneaky Manoeuvres AC/DC Rocks The Office (USA)/Date Rape Umbrella (UK)/Heathrow The Book (UK)/Ketchup (New Zealand)/Nothing (Ireland)/Somers Town (UK)/Sun Kills (Switzerland)/Landmine Stickers (Germany)/Whopper Sacrifice (USA)/Lump (Dubai) Stunts Anti Car Airport Coach (Sweden)/Cratefan (South Africa)/Earth Hour (Australia)/Illiterit (China)/Impossible Goalkeeper (Germany)/Impossible Huddle (Germany)/Man Trapped In Pint Glass (UK)/Oasis Dig Out Your Soul - In The Streets (USA, New York)/Oliver Kahn Bridge (Germany)/Soap (New Zealand)/The Fun Theory x2: Piano Staircase & The World's Deepest Bin (Sweden)/Up Up and Away! (UK)/Woman In A Suitcase (Germany) Site Specific Media Blood Traces (Italy)/Check Them (Macedonia)/Football Fresco (Germany)/Have Any Books Lying Around? (USA, South Carolina)/Hendrick's Gin (UK)/Lego Digital Box (Germany)/Lungs (UK)/Nokia's Regent Street Christmas Lights (UK, London)/Park Bench (UK)/RSPCA Roasting Tin (UK)/StreetMuseum (UK, London)/Take The Night Bus (Netherlands)/VW Shadow Poster (Germany)/What Do We Have To Do To Get Your Attention (USA, San Francisco)/Wrong Working Environment (Germany) Multi-fronted Attack Dance (UK, London)/Simpsonize Me (USA)/Let's Colour (UK)
