Full Description
The NEW 5th edition of Business and Professional Writing: From Problem to Proposal is built around a single concept - that students learn professional writing through ownership of their ideas. This text equips students with the real-world skills that today's employers seek.
Business and Professional Writing: From Problem to Proposal:
is a proposal writing text. It assists students in building a proposal from the ground up.
includes an author-constructed heuristic known as the "Six P's" which assists students in understanding the information accumulated and where the research process needs to go next.
features the job search chapter early on in order to prepare students for subsequent and less familiar assignments.
contains a learner-centered theme throughout: peer review workshop exercises and key assignments are included.
Contents
Preface to Instructors
Chapter One: The Project Proposal from the Gound Up
The Six Parts of the Project Proposal
The Interdependence of the Six P's
The Six P's in Action
Works Cited
The Newspaper Assignment
The Six P's Assignment
Chapter Two: Readings in Business and Professional Writing
Introduction
Works Cited
Defining a Paradigm
Questions for Discussion
Making It
Questions for Discussion
Humanism in Business—Towards a Paradigm Shift?
Questions for Discussion
Teaching Leadership Critically: New Directions for Leadership Pedagogy
Questions for Discussion
The 5 R's: An Emerging Bold Standard for Conducting Relevant Research in a Changing World
Questions for Discussion
"I'm Ambivalent about It": The Dilemmas of PowerPoint
Questions for Discussion
Organizing Data in Tables and Charts: Different Criteria for Different Tasks
Questions for Discussion
The Missing Link: The Lack of Citations and Copyright Notices in Multimedia Presentations
Questions for Discussion
Chapter Three: The Job Search Assignment
The Assignment
Sample Job Search Assignment
The Job Search Assignment: Peer Review Workshop
Chapter Four: Researching Your Topic
Primary and Secondary Sources
Scholarly, Professional, and Popular: Evaluating Secondary Sources
Researching the Patron, Problem, and Paradigm
Searching for a Theoretical Frame
Searching for Models of Success
Merging Theory and Practice
The White Paper Assignment
Sample White Paper
The White Paper Assignment Peer Review Workshop
Finding Books, Journal Articles, and Other Sources at the Library
Some Advice on Searching the Internet
A Brief Guide to Using MLA Style, Ninth Edition
The Annotated Bibliography Assignment
Sample Annotated Bibliography
The Annotated Bibliography Peer Review Workshop
Chapter Five: The Letter of Inquiry
The Assignment
Requirements
Purpose
Typical Pitfalls and Problems
Some General Advice, or "14 Steps to a Strong Letter of Inquiry"
Sample Letter of Inquiry
The Letter of Inquiry Peer Review Workshop
Chapter Six: The Oral Presentation
The Assignment
The Basic Parts of the Presentation
How to Prepare
The Question of Delivery
Advice on Using PowerPoint Slides
Some PowerPoint Slide "Don'ts"
Final Words of Advice
Using Presentation Software to Develop a Presentation
The Graphic Aids Assignment
Sample Oral Presentation Slide Show
The Oral Presentation Peer Review Workshop
The Oral Presentation Evaluation
Chapter Seven: The Project Proposal
The Assignment
The Parts of the Proposal
Sample Project Proposal
The Project Proposal Peer Review Workshop I
The Project Proposal Peer Review Workshop II
The Project Proposal Peer Review Workshop III
The Project Proposal Peer Review Workshop IV
The Project Proposal Evaluation
Index
