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Full Description
Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.
Contents
How to manage in the 21st century; How to manage your marketing strategy; [part 1]; How to manage your marketing strategy; [part 2]; How to manage your competitor intelligence; How to manage your strategic marketing plans; How to manage your markets: The power of segmentation; How to manage your product strategy; How to manage your communication strategy; How to manage your pricing strategy; How to manage your distribution strategy; How to think like a strategist.
