Full Description
The twentieth century saw many developments in printing technology, which in turn influenced the way typefaces were designed and manufactured. At the start of the century, creating type was limited to a small number of elite artisans capable of hand-cutting each letter out of metal. When the manufacture of type became automated each original letter still had to be drawn by hand albeit now with minor constraints. However, after the Second World War phototypesetting technology caused a radical change in the way type was devised and although its reign was brief it led finally to the new-found freedoms and opportunities of digitization.
Alongside this background story of technological evolution, Type Designers of the Twentieth Century describes the achievements (and occasional failures) of thirty-seven key type designers to explore the evolution of the designer, the rise of the advertising agency and the changing function of the printer. The working methods of each designer, the typefaces they designed and their lasting influence are described in detail. Here you will find Frederic Goudy and Edward Johnston, Stanley Morison and Roger Excoffon, Hermann Zapf and Adrian Frutiger, renowned contemporary designers such as Neville Brody and Carol Twombly, and many more.
Taken together, the work and working lives of these extraordinary designers chart the radical changes that have taken place in typography during the twentieth century.
Contents
Preface
Introduction
PART ONE
Cold Metal Type
Frederic Goudy
Bruce Rogers
Frederic Warde
Emery Walker
Edward Johnston
PART TWO
Hot Metal Type
Morris Fuller Benton
Rudolf Koch
Paul Renner
Oswald Cooper
William A. Dwiggins
Eric Gill
Harold Curwen
Stanley Morison
Jan van Krimpen
Hans Mardersteig
Robert H Middleton
Georg Trump
A. M. Cassandre
Jan Tschichold
Berthold Wolpe
Roger Excoffon
PART THREE
Phototypesetting
Max Miedinger
Aldo Novarese
Hermann Zapf
Adrian Frutiger
Wim Crouwel
Bram de Does
Margaret Calvert
PART FOUR
Digitisation
Matthew Carter
Gerard Unger
Erik Spiekermann
Neville Brody
Carol Twombly
Martin Majoor
Zuzana Licko
Jeremy Tankard
Tobias Frere-Jones
Chronology
Letterform Terminology
Glossary
References
Bibliography
