肥満、ビジネスと公共政策 Obesity, Business and Public Policy

肥満、ビジネスと公共政策<br>Obesity, Business and Public Policy

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肥満、ビジネスと公共政策
Obesity, Business and Public Policy

Ács, Zoltán J. (EDT)/ Lyles, Alan (EDT)

ウェブストア価格 ¥12,757（本体¥11,598）
Edward Elgar Publishing Ltd（2009/12発売）
外貨定価 UK£ 43.95
ポイント 115pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 288 p.
言語 ENG
商品コード 9781849801430
DDC分類 362.196398

基本説明

New in paperback. Hardcover was published in 2007. The prevention and treatment of this now global phenomenon are tackled from the perspectives of businesses, governments, society and the individual.

Full Description

The effects of obesity have become practically ubiquitous in the US. This book aims to provide an alternative framework through which to explore the important and controversial obesity debate that has spilled over from the medical community. This book is not about obesity as a medical condition, nor does it offer a wide-ranging discussion on the health effects of obesity or the role of the 'right' diet. To this end, the contributors present a multidisciplinary portrait of this complex problem. They explore the rising trend in obesity of the US in terms of its significant economic and social consequences. The web of underlying causes of the 'infrastructure of obesity', they explain, lies with public policy decisions, economic factors and profit opportunities as well as the more obvious nutrition and health choices of individuals. Prevention and treatment of this now global pandemic are then tackled from the perspectives of businesses, governments, society and the individual. The taxation, marketing, cultural, ethical and institutional dimensions of obesity are also addressed.

Obesity, Business and Public Policy is unique in its broad social science approach, exploring the obesity epidemic from economic, business, legal, social and public policy perspectives. As such, this truly multidisciplinary study will make fascinating reading for academics and professionals from a wide variety of backgrounds including: business, economics, public and social policy, medicine and nutrition.

Contents:

Foreword
Former Governor Michael Huckabee

Preface

1. Introduction
Zoltan J. Acs and Alan Lyles

PART I: CULTURE, OBESITY AND INSTITUTIONS
2. The Spread of Obesity
David B. Audretsch and Dawne DiOrio

PART II: OBESITY AND THE INDIVIDUAL
3. The Economics of Childhood Obesity Policy
John Cawley

4. Obesity, Poverty and Diversity: Theoretical and Strategic Challenges
Lenneal J. Henderson

5. The Labor Market Impact of Obesity
John Cawley

PART III: OBESITY AND BUSINESS
6. Mixed Messages in Marketing Communications about Food and Obesity
Stephen J. Gould and Fiona Sussan

7. Weight Control, Private Health Insurance and Public Policies
Alan Lyles and Ann Cotten

PART IV: OBESITY AND GOVERNMENT
8. The Infrastructure of Obesity
Zoltan J. Acs, Ann Cotten and Kenneth R. Stanton

9. Federal Communication about Obesity in the Dietary Guidelines and Checkoff Programs
Parke E. Wilde

10. Tax Solutions to the External Costs of Obesity
Julie Ann Elston, Kenneth R. Stanton, David T. Levy and Zoltan J. Acs

PART V: LESSONS FROM THE PAST
11. Tobacco Control as a Model for Trimming the Obesity Problem
David T. Levy and Marilyn Oblak

12. Perspectives on the Economic and Cultural Effects of Obesity Litigation: Lessons from Pelman v McDonald's
José Felipé Anderson

PART VI: POLICY CONCLUSIONS
13. A Policy Framework for Confronting Obesity
Zoltan J. Acs, Lenneal J. Henderson, David T. Levy, Alan Lyles and Kenneth R. Stanton

Index