基本説明
New in paperback. Hardcover was published in 2008. Contents: Part I: Methodological Perspectives. Part II: International and Comparative Dimensions. Part III: Critical Issues (A. Trademarks and Speech / B. Limiting the Scope of Trademark Rights / C. Trademarks and Traditional Knowledge / D. The Edges of Trademark Protection).
Full Description
This important research Handbook brings together a set of illuminating works by the field's leading scholars to comprise one of the broadest and most far-reaching overviews of trademark law issues. Organized around three areas of inquiry, the book starts by offering a rich variety of methodological perspectives on trademark law. Reflecting the multifaceted nature of contemporary trademarks, contributors have drawn from law and economics, political science, semiotic theory, and history. The Handbook goes on to survey trademark law's international landscape, addressing indigenous cultural property, human rights issues, the free movement of goods, and the role of substantive harmonization. It concludes with a series of forward-looking perspectives, which focus on trademark law's intersection with the laws of advertising and free speech, copyright law, cyberspace regulation, and design protection.Discussing critical future issues regarding trademark protection and its relationship with other social policies, this Handbook will be of great interest to legal scholars, trademark lawyers and law students. It will also be of interest to academics in marketing, business, consumer psychology, and economics
Contents
Contents:
Introduction
PART I: METHODOLOGICAL PERSPECTIVES
1. From Communication to Thing: Historical Aspects of the Conceptualisation of Trade Marks as Property
Lionel Bently
2. The Semiotic Account of Trademark Doctrine and Trademark Culture
Barton Beebe
3. A Search-Costs Theory of Limiting Doctrines in Trademark Law
Stacey L. Dogan and Mark A. Lemley
4. Trade Mark Bureaucracies
Robert Burrell
5. The Political Economy of Trademark Dilution
Clarisa Long
PART II: INTERNATIONAL AND COMPARATIVE DIMENSIONS
6. Fundamental Concerns in the Harmonization of (European) Trademark Law
Annette Kur
7. Substantive Trademark Law Harmonization: On the Emerging Coherence Between the Jurisprudence of the WTO Appellate Body and the European Court of Justice
Gail E. Evans
8. The Free Movement (or not) of Trademark Protected Goods in Europe
Thomas Hays
9. The Trademark Law Provisions of Bilateral Free Trade Agreements
Burton Ong
PART III: CRITICAL ISSUES
A. Trademarks and Speech
10. Reconciling Trademark Rights and Expressive Values: How to Stop Worrying and Learn to Love Ambiguity
Rochelle Cooper Dreyfuss
11. Truth and Advertising: The Lanham Act and Commercial Speech Doctrine
Rebecca Tushnet
12. Restricting Allusion to Trade Marks: A New Justification
Michael Spence
B. Limiting the Scope of Trademark Rights
13. Protecting the Common: Delineating a Public Domain in Trade Mark Law
Jennifer Davis
14. Tolerating Confusion About Confusion: Trademark Policies and Fair Use
Graeme W. Austin
15. Online Word of Mouth and its Implications for Trademark Law
Eric Goldman
C. Trademarks and Traditional Knowledge
16. Trademarks and Traditional Knowledge and Cultural Intellectual Property Rights
Susy Frankel
17. Culture, Traditional Knowledge and Trademarks: A View from the South
Coenraad Visser
D. The Edges of Trademark Protection
18. Of Mutant Copyrights, Mangled Trademarks, and Barbie's Beneficence: The Influence of Copyright on Trademark Law
Jane C. Ginsburg
19. Signs, Surfaces, Shapes and Structures - The Protection of Product Design Under Trade Mark Law
Alison Firth
Index
