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基本説明
A comprehensive and illuminating account of event and festival management, written with academic rigour yet highly accessible.
Full Description
"I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."
- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth
"An essential events managment reference handbook which addresses a number of key issues within the industry. A very interesting read!"
- Thomas Fletcher, Liverpool John Moores University
In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered.
This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field. Written with academic rigour yet accessible at the same time, Quinn proves herself to be an outstanding communicator and stimulator of knowledge.
International in content and timely in its up to date coverage of key topics, this will be an invaluable reference source for students from of Event Management, Hospitality Management, Tourism Management, and Sport and Leisure Management.
Contents
Introduction
Authenticity
Bidding
Community Festivals
Definitions
Economic Impact
Emerging Economies
European City of Culture
Evaluation
Event Management
Experience
Festival
Identity
Innovation
Leveraging
Marketing
MICE /MEEC
Motivation
Olympic Games
Place Marketing
Planning
Policy
Power and Politics
Regeneration
Regional Development
Risk Management
Service Quality
Social Capital
Social Function
Social Impact
Sponsorship
Sports Events
Stakeholders
Sustainable Events
Tourism
Volunteering
