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基本説明
邦訳:早川書房・2012年1月。「偶然」で動く社会と経済のメカニズムを、スモールワールド理論の提唱者がわかりやすく説く。
New in paperback. Hardcover was published in 2011.
Full Description
Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.