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基本説明
On the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector.
Full Description
Electronic Inspection Copy available for instructors hereThis exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way.Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include:- A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector;- Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two;- Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism;- Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile.Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.
Contents
Tourism in the 21st Century How to Use This BookUnderstanding TourismLearning Outcomes IntroductionWhat Is Tourism?Forms of TourismPoon's New Tourism Summary Tourist Generating RegionsLearning OutcomesIntroductionConditions That Favour the Development of Demand for Tourism Travel Propensity Generating Regions for Outbound Tourist Visits SummaryTourism DemandLearning OutcomesIntroduction Tourist Motivations Tourist Types Consumer Decision MakingMeasuring and Forecasting the Demand for Tourism Summary Tourism SuppliersLearning OutcomesIntroductionAccommodation Suppliers Non-residential Venues Transport Suppliers Visitor Attractions The Cruise Sector Characteristics of Tourism Suppliers SummaryIntermediaries in the Tourism SystemLearning OutcomesIntroductionTypes of Intermediary in the Tourism System WholesalersOperators Travel Agencies Regulation of IntermediariesIncreasing Concentration in the Travel Intermediaries Sector SummaryDestination Development and ManagementLearning OutcomesIntroductionDestination Development Managing the Demand for Destinations Destination Management SummaryThe Economic Impacts of TourismLearning OutcomesIntroductionTypes of Economic ImpactMeasuring Economic Impacts Tourism and Economic Regeneration in Urban and Rural Areas Optimizing the Economic Benefits of Tourism SummaryThe Social and Cultural Impacts of TourismLearning OutcomesIntroductionThe Sociocultural Impacts of Tourism on Host Communities Sociocultural Impacts on Tourists SummaryThe Environmental Impacts of TourismLearning OutcomesIntroductionEnvironmental Impacts of Tourism on a Destination Environmental Sustainability Managing Environmental Impacts SummaryThe Management of VisitorsLearning OutcomesIntroductionThe Need for Visitor Management Respecting Carrying Capacity Quality Management Visitor Management Measures and Techniques The Role of Technology for Visitor Management SummaryPublic Sector Involvement in TourismLearning OutcomesIntroductionPublic-Sector Involvement in Tourism SummaryTourism MarketingLearning OutcomesIntroductionTourism Marketing The Services Marketing Triangle Segmenting the Tourism Market The Marketing Mix SummaryTourism and the FutureLearning OutcomesIntroductionScenario Planning Scenarios for the Tourism of the Future Your Future in Tourism Tourism Employers Summary
