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基本説明
Chapters consider a variety of topics such as regional strategies, education, ceative expression and the evolution of industry.
Full Description
Entrepreneurship and the Creative Economy contains a range of theoretical and empirically based research contributions that collectively consider and debate the process, policy and practice of the creative economy.
The 'creative economy' and the broad spectrum of creative industries that it encompasses, is increasingly important in the 21st century's global economy. In challenging economic conditions, creative industries are both politically and economically appealing with governments around the world now recognizing their potential as a source of employment and entrepreneurial endeavor. As such, this informative book will play a vital part in furthering our understanding of the creative industries and the role they play in economic development.
This enlightening compendium, researched by leading authors in the field will prove invaluable for students, academics and researchers in the fields of creative entrepreneurship, creative industries and the creative economy.
Contributors include: E. Allen, A. de Bruin, T. Fuller, P.G. Greene, C. Henry, C. Mills, S.J. Norman, E. Noyes, S. Parise, A. Penaluna, K. Penaluna, D. Rae, S. Roodhouse, C. Taylor, B.V. Tjemkes, L. Warren
Contents
Contents:
1. Introduction
Colette Henry and Anne de Bruin
2. The Creative Industries Definitional Discourse
Simon Roodhouse
3. Socializing Creativity: Entrepreneurship and Innovation in the Creative Industries
Calvin Taylor
4. The Evidence so Far: Calling for Creative Industries Engagement with Entrepreneurship Education Policy and Development
Andy Penaluna and Kathryn Penaluna
5. Creative Methodologies for Understanding a Creative Industry
Ted Fuller, Lorraine Warren and Sally Jane Norman
6. Action Learning in New Creative Ventures: The Case of SPEED
David Rae
7. Reconciling Economic and Creative Performance: Insights from a Creative Business Service Start-up
Brian V. Tjemkes
8. The Emergence of the Serious Game Industry: To Play or Not to Play
Patricia G. Greene
9. Coping with the Cutting Edge: Enterprise Orientations and the Creative Challenges of Start-up in the Fashion Design Sector in New Zealand
Colleen Mills
10. Music to Our Ears: New Market Creation and Creative Influences in the Popular Music Industry
Erik Noyes, Salvatore Parise and Elaine Allen
Index



