経営者のための調査手法（第４版） Research Methods for Managers （4TH）

Gill, John/ Johnson, Phil

Sage Publications Ltd（2010/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 288 p.
• 言語 ENG
• 商品コード 9781847870933
• DDC分類 658.57

基本説明

Providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

Full Description

The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.  NEW to the Fourth Edition:

 - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.

- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.

- Additional learning features including critical reflection boxes, case studies and chapter summaries.

- A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.

Contents

PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH
Introduction
Starting Management Research
The Role of Theory in Research Methods
PART TWO: KEY METHODS IN MANAGEMENT RESEARCH
Experimental Research Design
Action Research
Survey Research Design
Qualitative Methodology
The Case of Ethnography
PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH
Philosophical Disputes and Management Research
Conclusions
Evaluating Management Research