基本説明
Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory.
Full Description
The perfect book for any student taking a research methods course for the first time!
The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.
The second edition features:
- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory
- Updated chapters on interviews, questionnaire design, surveys, and focus groups
- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18
- An attractive new layout which aids navigability and enhances the book's student learning features
- A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites
- Many more practical examples helping bring theory to life!
Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.
Contents
PART ONE: STARTING YOUR RESEARCH
Getting Started: Theory, Research Question and Research Design
Being Ethical
Literature Searching and Reviewing
Theory and Research: Quality and Quantity
PART TWO: DATA-COLLECTION STRATEGIES
Introduction to the Process of Qualitative Research
Qualitative Interviewing
Focus Groups
Ethnography
Case Study Research
Collecting Textual and Visual Data: Public and Private
Grounded Theory as an Abductive Approach to Data Collection
Introduction to Quantitative Research Design
Hypotheses, Operationalization and Variables
Sampling
Survey Design
Collecting and Coding Quantitative Data
Methodological Innovations: Mixing Methods and E-Research
PART THREE: DATA ANALYSIS
Introduction to Qualitative Data Analysis
Coding Qualitative Data: Qualitative Content Analysis
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
Using Computer Software: Working with Nvivo8
Visual Analysis
Introduction to Quantitative Data Entry
Introduction to Quantitative Data Analysis: Describing Single Variables
Describing and Exploring Relationships between Two Variables
Inferential Statistics and Hypothesis-Testing
Data-Management Techniques
PART FOUR: PRESENTING RESEARCH
Presenting Research Findings
