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基本説明
Contents: Positioning Organics: the Global Context for Organic Foods; Media Politics: Capturing the Environment and Health Agenda; Governing Organic Agriculture; Producing Organic Foods; Distribution, Trade and Retailing; and more.
Full Description
This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved in organics at each stage of the food chain.
Contents
1: Introduction 2: Positioning Organics: the Global Context for Organic Foods 3: Media Disclosures: Capturing the Environment and Health Agenda 4: Governing Organic Agriculture 5: Producing Organic Foods 6: Distribution, Trade and Retailing 7: Consuming Organics: Mobilizing 'the Consumer' 8: Organic Futures: Competition for the 'Green Market' 9: Conclusion