Full Description
This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. The new second edition takes on a more practical and user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright and data protection.
Contents
Part 1 General Legal Areas: Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising Part 2 Specific Advertising Rules: Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children; Cinema advertising; Contraceptives, pregnancy and sanitary protection; Contract/customer publishing; Currency and postage stamps; Dating agencies; Diseases; Elections; Employment and business opportunities; Environment and green claims; Financial services; Flags; Food and drink; Fuel and energy; Hallmarks; Health, cosmetics, beauty and slimming; Holidays; Housing; Human organs; Identification of advertising; Legal professionals; Licensed conveyancers; London Transport; Lucky charms and clairvoyants; Massage establishments; Medical and veterinary professionals; Medicines; Motoring; Offensive weapons; Olympic Symbol and London 2012; Opticians; Organic products; Outdoor and ambient advertising; Pesticides; Public telephones; Political and cause advertising; The Red Cross; Religious advertising; Royalty; Smoking and tobacco; Stolen property; Taxis; Telecommunications and broadband; Timeshares; Unauthorised broadcasts; Uniforms; Vanity publishing; Videos and computer games Part 3 Regulatory Bodies: Introduction; Background to self/co-regulation; Regulatory structure for non-broadcast advertising: CAP Code; Regulatory structure for broadcast advertising; Regulatory structure for on-demand programme service advertising: CAP/ASA and Ofcom; Remit: What advertising do the CAP and BCAP Codes cover?; Complaints to ASA/ASAB; CAP and BCAP Code rules and ASA/ASAB adjudications: general rules; CAP/BCAP Code rules and ASA/ASAB adjudications: specific categories; Scheduling (BCAP Code only, Section 32); Copy advice and clearance; Ofcom's retained regulatory role; Regulation of advertising of premium rate services: Ofcom and PhonepayPlus; PhonepayPlus Code of Practice; PhonepayPlus complaint investigation procedures; PhonepayPlus enforcement; Other regulatory bodies; Challenging regulatory decisions and restrictions; Freedom of information; Advertising regulation abroad
