持続可能なツーリズムのための国立公園のマーケティング Marketing National Parks for Sustainable Tourism (Aspects of Tourism)

Wearing, Stephen L./ Schweinsberg, Stephen/ Tower, John

Channel View Publications（2016/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 168 p.
• 言語 ENG
• 商品コード 9781845415587
• DDC分類 363.68068

Full Description

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Contents

Chapter 1: An Environmental Context for Sustainable National Park Marketing

Chapter 2: Mainstream to Alternative Tourism Marketing

Chapter 3: Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers

Chapter 4: Approaches to Marketing Ephemeral Tourist Experiences

Chapter 5: The Multifaceted Rural, Power and the Marketing of Culture through Interpretation

Chapter 6: Tragedy of the Commons or Solution for the Commons