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Full Description
This book is the first research work to discuss global Americanization from a historical view in China. Since the 20th century America has been in the leadership of world culture development because of its power and it keeps attempting to change subordinate cultures so as to Americanize them in the world. However, it's proved that Non-American culture grows stronger and stronger during the process of American and Non-American culture conflicts and the combinations based on the facts. Furthermore, it caters to the need of world development instead of being replaced by American culture.
In historical perspective, the author traces the source of global Americanization, presents the challenges that American culture spread other cultures since the 20th century and provides the historical references and information to study China Americanizing issues. The book not only discloses the essence of hegemonism of American culture, but also deeply displays the diverse trend of world culture.
Contents
Introduction
I. The Studies of the Global Americanization by European Academics
II. Main Viewpoints of European Academics on Global Americanization
III. The Studies of Global Americanization by Non-European and -American Academics
IV. This Book's Main Ideas and Viewpoints
Chapter 1 Historical and Cultural Origins of Global Americanization
I. Americanization and Assimilation of New Immigrants
II. Ideological Roots of Global Americanization
III. Global Americanization and the Expansion of American Culture
IV. Modern Roots of Global Americanization
Chapter 2 Europe: The Earliest Experimental Field of Americanization
I. The "Desert" of Culture: the Early View of Europeans on America
II. The Fall of the Old World: the Early European Image in the Eyes of Americans
III. American Entertainment Culture and Europe in the 19th Century
IV. Europe: the Earliest Experimental Field of American Mass Culture
Chapter 3 Americanization: the Challenges to Europe between the Two World Wars
I. The Rise of Modern Mass Consumerism in the United States and Its Impact
II. Hollywood: the Rise of the U.S. Movie Industry and Its Impact on Europe
III. The Impact of American Mass Culture on European Countries
IV. Resistance of European Countries to the Spread of American Mass Culture
Chapter 4 Postwar American Cultural Diplomacy and Global Americanization
I. Origin of American Cultural Diplomacy
II. "Institutionalization" of Cultural Diplomacy of the United States
III. The Expansion of American Cultural Diplomacy
IV. Cultural Diplomacy and Global Americanization
Chapter 5 The Issue of Americanization of the Western European Allies
I. Discussions about Luce's "American Century"
II. American Occupation and West Germany's Americanization
III. Americanization and the Formation of Modern Consumer Society in France
IV. Coca-Colonization: A Case Study of Americanization
Chapter 6 Americanization in Other Western Countries
I. The Southern Neighboring Power: Canada Wanted to Get Rid of the "Shadow"
II. The Secular "Holy Land": Israel's Americanization
III. Americanization and the Development of Australia
IV. Americanization and Japan's Cultural Borrowing
Chapter 7 Americanization of the Developing Countries
I. The Proposition of "Cultural imperialism"
II. American "Cultural Imperialism" and the Developing Countries
III. Modern Consumerism and the Developing Countries
IV. How to Evaluate the Americanization of Developing Countries
Chapter 8 Globalization and Global Americanization
I. Basic Trend of Globalization and Its Development
II. Globalization and Global Expansion of American Mass Culture
III. Globalization and Global Culture
IV. Globalization Is Not Equal to Americanization
Conclusion: Americanization and the Trend of Diversified Development of World Culture
References
Postscript
