Business Research Methods : a Practical Approach -- Paperback / softback

Cameron, Sheila/ Price, Deborah

Chartered Institute of Personnel & Development（2009/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 656 p.
• 言語 ENG
• 商品コード 9781843982289
• DDC分類 658

Full Description

Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

Contents

PART 1Organisational Inquiry: challenges and opportunitiesThe investigative processThe importance on context: stakeholders, power and ethicsStarting to think seriously about a projectPART 2: THE ACADEMIC RESEARCH PROCESSExploring `the literatureRefining a research questionSeeking evidenceChoosing a research methodDrawing valid conclusionsPART 3: METHODS AND APPROACHESDesk researchAction researchInterviews and focus groupsQuestionnairesCase researchUsing qualitative dataDescriptive statistical methodsInferential statistical methodsPART 4: PRACTICAL RESEARCH MANAGEMENTManaging the projectManaging clientsManaging your learningManaging to communicateGlossary of terms