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基本説明
New in paperback. Hardcover was published in 2007. Part I: Business Stategy and Organization; Part II: Business and Marketing; Part III: State-Business Relations; Part IV: Business, Development and Policy Issues.
Full Description
The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including:
business organizations
strategic management
marketing
state-business relations
business and development
business policy issues.
It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion.
Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.
Contents
Contents:
1. Unpacking the Business of Asian Business
Henry Wai-chung Yeung
PART I: BUSINESS STRATEGY AND ORGANIZATION
2. Strategy Research in Asia
Andrew Delios, Wei Wei Xu and Kulwant Singh
3. Towards an Institution-based View of Business Strategy in Asia
Mike W. Peng
4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange
Peter Ping Li
5. Transferring Knowledge to Enterprises in China
Eric W.K. Tsang
6. Business Organizations in China
Doug Guthrie and Junmin Wang
PART II: BUSINESS AND MARKETING
7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
Piyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran
8. Marketing Practice 'Crossvergence' in Post-crisis Asia
Tim G. Andrews
9. Entry and Marketing Strategies of FDI Firms in China
Tung-lung Steven Chang
10. China Marketing
Ying Ho and Kam-hon Lee
11. Global Retailers and Asian Manufacturers
Gary G. Hamilton and Misha Petrovic
PART III: BUSINESS-STATE RELATIONS
12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan
Christopher M. Dent
13. Capital's Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia
Nicholas A. Phelps
14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms
Axèle Giroud
15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore
Lai Si Tsui-Auch
16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today
John A. Mathews
PART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES
17. Cultural Considerations of Business and Economic Development in East Asia
F. Gerard Adams and Heidi Vernon
18. The Dynamics of Southeast Asian Chinese Business
Henry Wai-chung Yeung
19. Innovation Policies for Asian SMEs: An Innovation System Perspective
Cristina Chaminade and Jan Vang
20. Explaining Multinational Companies from the Developing Economies of East and Southeast Asia
Paz Estrella Tolentino
21. Explaining the Emergence of Thai Multinationals
Pavida Pananond
22. Corporate China Goes Global
Friedrich Wu
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