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基本説明
New in paperback. Hardcover was published in 2006.
Full Description
The biotechnology industry across the globe is growing dramatically in line with rapidly emerging scientific and technological developments. This book explores both the theoretical and practical aspects of entrepreneurship in the biotechnology industry, focusing on the innovation processes underpinning success for new biotechnology firms (NBFs). It argues that biotechnology is at a crossroads: to date the science has been solid, yet commercial success remains elusive, and that it will be the commercial success of NBFs which will dictate the long term viability of this crucial industry.The authors go on to examine the roles played by both entrepreneurship and innovation in the competitiveness of biotechnology companies through a focus on: intellectual property strategies, product development, valuing biotechnology ventures, funding innovation and R&D, alliances and networking, changing industry structures evidenced through the shifting value chain and the impact of globalization on the changing industry and organizational life cycles. International case studies with a focus on human biosciences support the important theoretical developments at the heart of this book.
Innovation and Entrepreneurship in Biotechnology offers original and valuable insights to researchers, academics and students as well as to practitioners involved with innovation and entrepreneurship in the field of biotechnology.
Contents
Contents: 1. Introduction: Innovation and Entrepreneurship 2. Entrepreneurship in the Biotechnology Context 3. Innovation and R&D Management 4. Funding Innovation in Biotechnology Companies 5. Intellectual Assets I - Intellectual Capital in Biotechnology Firms 6. Intellectual Assets II - Intellectual Gravity and Managing IP in Biotechnology Firms 7. The Cycle Game I - Product Life Cycle, R&D Cycle and Organizational Life Cycle 8. The Cycle Game II - Business, Market and Industry Cycles 9. Public Policy, Regulatory and Ethical Challenges Facing the Entrepreneurial Biotechnology Firm 10. The Biotechnology Value Chain 11. Biotechnology Industry and Firm Structures 12. Product Development and Innovation Diffusion 13. Biotechnology Industry Growth Models: An International Perspective Index
